Senior Marketing Insights & Analytics Specialist

You will blend hands-on analytics and data storytelling, serving as a Subject Matter Expert (SME) for marketing analytics platforms and business intelligence. The Senior Specialist –Marketing Analytics & Insights will deliver advanced insights and recommendations. These include, but are not limited to, customer behaviour, marketing and digital analytics. The specialist will partner closely with stakeholders to optimize channel investment and campaign effectiveness.

Location: You will be based in our Etobicoke office, balancing in-office collaboration with remote flexibility.

Reporting Relationship: You will report to Manager, Marketing Insights & Analytics.

Posting Type: Replacement.

Salary Range: The expected base salary range for this role is $71,000-$100,000K.

Total compensation may also include variable or discretionary incentive components, including but not limited to bonuses and commissions. Individual job offers are determined by various factors, including experience, education, skills, certifications, and other business needs.

• Liaise with partners to understand the business, ensuring quick and effective questions/issues discovery, and helping translate them into technical requirements.
• Leverage primary and secondary data sources to address business issues. Occasionally, commend quantitative and/or qualitative marketing research to establish benchmarks, formulate hypotheses, and validate assumptions. This research also helps to understand customer interest, attitude, and behavior, and uncover patterns and relationships with statistical significance.
• Foster a culture of measurement, defining SMART goals linked to our strategy.
• Gather and analyze primary sales, marketing and performance data for integrated, multi-channel marketing campaigns.
• Introduce new KPIs, analytics best practices, and standardized measurement approaches to assess channel effectiveness, attribution, media mix and ROI, guide budget allocation, and advance marketing performance maturity.
• Design and create analytical dashboards and reports for programs to demonstrate their contribution to organizational performance against KPIs, and the current progress against predefined milestones and thresholds.
• Use technology (e.g., SQl, GA4, Snowflake, Tableau, Google Ads, Meta, UTM parameters) to track, analyze, and visualize data for internal and external reporting.

• We prefer post-secondary education in Business, Analytics, Statistics, Quantitative or Qualitative Research; Marketing field.
• We may consider equivalent work experience a substitution.
• 5 years experience in an analytical role, preferably in a Marketing area.
• Experience with digital analytics and measurement tools such as Google Analytics.
• Highly proficient in Microsoft Applications; particularly Excel, and Power Point; this includes proficiency with the use of formulas, functions, graphs and charts.
• Experience conducting primary & secondary marketing research, both quantitative & qualitative considered a strong asset.
• Experience with Data Architecture and Data Modeling

At Moneris, we believe in empowering you to succeed—personally and professionally. As part of our team, you'll have access to resources, opportunities, and an inclusive environment that supports your development and career.

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA).
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan.
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace.
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs.
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts.

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

AI Disclosure: We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.