At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We’re looking for a motivated, performance-driven Senior Marketing Associate, Retention, to join our team. This role will challenge you to blend strategic thinking and hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us.
What you get to do every day:
- This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You’ll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.
- Execute multi-channel retention marketing programs across email, SMS, and more. You’ll identify ways to increase engagement and grow customer lifetime value.
- Manage campaigns from idea to launch—including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance.
- Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns.
- Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance.
- This overview isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.
What you bring to the role:
- 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
- Experience in hands on executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
- A collaborative attitude—you build positive relationships and communicate effectively across teams.
What’s in it for you?
- Competitive compensation
- Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!
- Company Provided Life Insurance equal to one year salary
- RRSP matching
- 3 weeks’ vacation + 5 Paid Sick Days
- Birthday off with pay!
- Paid holidays
What our interview process looks like:
- Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
- 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us!
- 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.
- 👩🏽💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.
- ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.
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