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Ipsos

Senior Market Research Manager, Market Strategy and Understanding

Posted 13 Days Ago
Be an Early Applicant
Hybrid
Toronto, ON, CAN
Senior level
Hybrid
Toronto, ON, CAN
Senior level
Manage multiple market research projects, design research approaches, analyze data, and develop insights for clients. Supervise Account Managers and ensure client satisfaction.
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What makes this role important at Ipsos?

As a Senior Market Research Manager, you will play a key role in supporting the provision of strategic insight to our clients. In this role, you will work with clients to understand their business issues and needs to develop and design appropriate solutions while building and maintaining strong client relationships. 

You will manage multiple projects from start to finish, including designing research approaches with senior team members, liaising with partners in Research Operations to execute projects, analyzing data to generate insights, developing recommendations, and creating compelling presentations that help illuminate the human behaviors behind the data. The Senior Account Manager will report to the Vice President and join a team of curious-minded researchers and client partners.

Our ideal candidate is conversant in quantitative research design, with experience managing key market research projects from start to finish. In addition, you are an innovative thinker possessing both drive and intelligence, with a passion for matching science with insight to provide actionable research solutions. 

What you can expect to be doing:

  • Project coordination and implementation: Manage multiple market research projects at once, within timelines and budgets, including working closely with colleagues in our operations groups to oversee all operational components of projects
  • Client relationship management: Work with clients, in consultation with a Vice President and/or Director to develop and design appropriate solutions based on the research approaches and products that are best suited to meet their needs.
  • Proposal & design: Prepare proposals, deliver research design and methodological advice to our clients and design questionnaires.
  • Analysis & reporting: Perform data analysis and verification, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues.
  • May act as manager to one or more Account Managers/Research Analysts. Includes overseeing training schedule, day-to-day guidance, and supervision, and providing feedback (both ongoing and during annual review and goal setting).

This might be the job for you if you have:

  • 5+ years’ experience in a research environment
  • Bachelor’s Degree or equivalent related experience
  • In-depth experience designing and executing primary consumer research
  • Experience and interest working in the Financial Services sector (preferred) 
  • Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
  • Ability to draw insights and tell a story with data
  • Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
  • Experience and comfort with presenting research results to clients
  • Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
  • Strong client management skills
  • Excellent written and verbal communication skills in English (required); French is considered an asset
  • Work well in a team environment

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $73,000 to $75,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviours to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, colour, religion, sex, sexual orientation, gender identity, national origin, and will not be discriminated against on the basis of disability.

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!

#LI-AA1 #LI-Hybrid #IpsosCanada

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the TeamThe Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.  We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

Top Skills

Data Analysis
MS Office
Presentation Tools
Quantitative Research Design

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