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EchoStar

Senior Manager of Retail Wireless Public Relations

Posted 3 Days Ago
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Littleton, CO
Senior level
Littleton, CO
Senior level
The Senior Manager of Retail Wireless Public Relations will oversee PR strategies, manage media relations, develop communication materials, and collaborate with various business units to enhance brand presence. This role involves mentoring team members and reporting on media coverage, while anticipating communication needs and issues.
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Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Corporate Communications team is made up of a variety of storytellers with a united purpose. They work cross-functionally to communicate our organization's stories to journalists, thought leaders and industry experts. From media relations to internal message building, they tell DISH's unique story of innovation.
Job Duties and Responsibilities
Key Responsibilities:
Strategic Thinking and Business Acumen:

  • Serve as a key counselor to our Retail Wireless leadership team, Director of Corporate Communications, and other key business executives
  • Help align the Retail Wireless teams, partners and others on key Retail Wireless strategies and narrative development
  • Focus on building and promoting the Boost Mobile brand with consumer audiences
  • Develop and oversee development of media strategy plans, including executive overviews, goals/objectives, defined KPIs, pitch angles/message positioning, and other relevant materials/plans
  • Partner with relevant business units and support teams (marketing, sales, product, government affairs, etc.) to develop compelling strategies for storytelling that amplify Retail Wireless' leadership position and raise awareness of its retail offerings
  • Establish and implement the overall strategic plans for the team that is consistent with organizational values and goals
  • Oversee monitoring and reporting of traditional media outlets for coverage of Retail Wireless news and competitor developments. Provide strategic communications counsel and constructive feedback to executives; develop messaging and prepare executives for speaking engagements; staff interviews and assist in presentation development
  • Serve as communications subject matter expert and follow public relations best practices for integrated campaigns, measurement, trends, and media opportunities
  • Anticipate and proactively offer solutions to senior leadership for issues and opportunities that arise
  • Represent EchoStar and its Retail Wireless brands as part of any incident response to advise and coordinate appropriate external communication
  • Develop and follow standard operating procedures and communications to enhance the department's effectiveness
  • Happily assume other duties as assigned
  • Manage budget and vendor relationships


Project Management:

  • Create PR materials including press releases, blog posts, media pitches, fact sheets, FAQs, executive bios, and measurement reports
  • Secure consumer, local, business and trade earned media placements. Actively pitch, conduct proactive follow-up, and track and report results
  • Manage review and approval processes for key stakeholder and senior management input and approval


Team Leadership:

  • Develop work plans for all direct reports and mentor team members across the Corporate Communications team
  • Participate in the review process by providing constructive input on experiences with supervisors and colleagues as relevant for the team
  • Own personal growth and development by continually upgrading knowledge, skills, and abilities to increase performance and long-term development goals
  • Coach members of the team on how to communicate with and present to senior leaders and outside organizations
  • Develop, maintain, and improve the communications platforms (written, visual, verbal, or electronic) the company relies upon to communicate with all stakeholders
  • Model a collaborative, results-focused, and team-oriented approach


Skills, Experience and Requirements
Candidates should have progressive levels of public relations experience in B2C communication strategies. The ideal candidate is an efficient manager skilled in brand development and program execution with a proven ability to leverage influential media contacts, lead cross-functional teams, and generate results.
Education and Experience:

  • Bachelor's degree in public relations, journalism, communications, marketing, or similar applicable field
  • 8+ years of professional public relations experience working in consumer brand development at companies in rapid growth mode


Skills and Qualifications:

  • Experience managing and coaching other public relations professionals
  • Mastery of AP style and the ability to draft all media materials based on these guidelines
  • Excellent written and verbal communication skills, including strong media relations skills; experience writing news releases, blog posts, social media content, pitches, speeches, and other materials.
  • Demonstrated ability to use creative thinking to develop public relations opportunities, media stories, and social media content
  • Well-developed critical thinking and decision-making skills; the ability to formulate a clear viewpoint on complicated issues, communicate recommendations, and present new ideas to management
  • Strict attention to detail and the ability to work against tight deadlines; solid organizational and project management skills; the ability to adapt to changing priorities and manage projects autonomously
  • Strong experience in customer media and brand development preferred


Visa sponsorship not available for this role
Salary Ranges
Compensation: $110,110.00/Year - $157,300.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

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