Senior Manager, Product Marketing

Reporting to the Director, Product & Partnership Marketing, you will lead the go-to-market (GTM) marketing strategy and execution for a diverse portfolio of products and solutions for SMBs, Large and Key Accounts (LAKA) and Distribution Partners. You will play an important role in shaping product marketing positioning, value prop messaging, and external (customer) sales engagement strategies across the full lifecycle—from acquisition, growth to retention. As a strategic bridge between product, marketing, sales and customer experience teams, the Senior Manager plays an imperative role in helping guide product awareness, adoption, competitive differentiation and revenue growth. As a senior leader on the product marketing team, you will oversee key initiatives, lead and mentor a team of Product Marketing Managers and influence cross-functional decisions that shape our go-to-market success. This role requires a strategic thinker with a deep customer empathy, strong cross-functional collaboration skills, and a passion for driving business impact through insight-led marketing.

Location: You will be based in our Etobicoke office, balancing in-office collaboration with remote flexibility.

Reporting Relationship: You will report to Director, .Product and Partnership Marketing

• Lead the development and execution of integrated go-to-market (GTM) plans for new product marketing launches, feature releases, enhancements and strategic initiatives, ensuring alignment across product, sales and marketing teams.
• Drive strategic thinking to support the delivery of new products to market, ensuring product-market fit through rigorous merchant research, analysis and planning.
• Oversee the end-to-end product marketing strategy for the entire product portfolio, building and maintaining product marketing roadmaps, business cases, and establishing and tracking key performance indicators (KPIs).
• Lead the development of compelling, customer-centric product messaging, value propositions and positioning that differentiates our offerings in the market and resonates with target audiences.
• Partner with sales leadership and enablement teams to equip them with the tools, content and resources needed to position and sell our products, including sales decks, battlecards, case studies/testimonials, video demos, and more.
• Coach a team of 6 Product Marketing Managers to drive consistency and excellence across all products launches while elevating their influence cross-functionally. Be a positive driver for the team with a deep focus on individual/team development, progression, and high-performance culture.

• Bachelor's degree or college diploma in Marketing/Business or a related field required.
• 8- 10 years of Marketing experience. At least 5 years demonstrated understanding of product marketing, growth or lifecycle marketing or similar go-to-market positions.
• Experience spearheading go-to-market strategies for product launches and conducting customer insight research.
• Background in financial services, fintech, SMB marketing or with payments experience is an advantage.
• Experience in growth or lifecycle marketing (email, in-product, content marketing and owned/earned channels) required.
• 5+ years of people management experience preferred (min 2+ years leading a team of senior professionals).

At Moneris, we believe in empowering you to succeed—personally and professionally. As part of our team, you'll have access to resources, opportunities, and an inclusive environment that supports your development and career.

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA)
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.