Recognized as one of Canada’s top startups two years in a row — climbing from #4 in 2024 to #2 in 2025 — Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies🚀. Thanks to our industry-leading technology and best-in-class sales and trading team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.
Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!
As a Senior Manager, Product Marketing at Hiive, you'll play a crucial role in shaping and executing our go-to-market (GTM) strategy, ensuring our products resonate with our users and drive business growth.
In this role, your responsibilities would include:
Developing and executing product marketing strategies that drive awareness, engagement, and adoption for Hiive’s products.
Defining and refining Hiive’s messaging and positioning, ensuring alignment with user needs and market trends.
Leading product launches from conception to execution, collaborating cross-functionally with Product, Capital Markets, and Growth teams.
Creating compelling user enablement materials, including product collateral, pitch decks, and case studies.
Partnering with the Demand Generation team to build and execute integrated campaigns that drive pipeline and adoption.
Conducting competitive analysis and market research to build out positioning, and GTM strategies.
Collaborating closely with Product Managers to influence roadmap decisions based on user insights and market trends.
Required Skills:
5+ years of product marketing experience in B2B SaaS or marketplace businesses.
Proven track record of successfully launching and marketing products.
Strong storytelling skills with the ability to translate complex concepts into clear, compelling narratives.
Experience developing sales enablement tools and working closely with sales teams.
Excellent project management skills and ability to work cross-functionally in a fast-paced environment.
Preferred Skills:
Experience in venture capital, private equity or marketplaces.
Deep understanding of the startup and venture ecosystem.
Familiarity with data-driven marketing approaches and performance analytics.
Experience working with product-led growth (PLG) and enterprise sales motions
Compensation, Benefits, & Perks:
Highly competitive salary commensurate with experience and contribution.
Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.
Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.
A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.
Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.
An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.
Significant opportunities for growth into team leadership and management roles.
Entrepreneurial culture and a small and dynamic team.
Sponsorship, immigration, and relocation for exceptional candidates.
Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.
