Senior Manager, Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

As the Senior Consultant, Client Experience, you will be responsible to build, manage and implement key aspects of the Commercial Banking client experience, with a focus on marketing programs, sales tools, employee development programs, communication, and business development activities. This includes the development and implementation of initiatives to support marketing and  business growth  across Commercial Banking (CB). In this role you will be responsible for engaging with senior leaders, leading marketing strategy for Commercial Banking, developing thought leadership and social media content.  Your role is to act as a bridge to clearly communicate complex solutions and portray Commercial Banking effectively to internal and external audiences and to help engage existing and prospective Commercial Banking clients through marketing efforts. The role will also include some participation on broader Commercial Bank or Bank initiatives that impact CB teams.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How You’ll Succeed

• Business Acumen – Provide input, analysis and perspective to business leaders on the development and implementation of initiatives for Commercial Banking that enhance the frontline’s ability to deliver against financial and non-financial targets. These initiatives support improving the client and employee experience, new client acquisition, growth and retention of existing clients and driving overall revenue growth. Act as an advocate for Commercial Banking employees and clients, providing a segment voice on broader CIBC projects that support their success and ensure a positive experience.

• Marketing Experience – Build PR & marketing strategies, lead execution and measure the effectiveness of marketing programs for Commercial Banking. Work cross-functionally with Canadian and US teams to secure buy-in, optimization and growth of CIBC Commercial Banking’s KPIs by leveraging your experience developing and implementing B2B marketing tactics. Introduce and support new technologies and communication channels.

• Operational Support – Strong project management skills are required to develop and implement short and long term plans/strategies, budgets, activation plans, schedules, budgets, communications and tactical plans, as required.  Ensure business objectives can be converted into improved client experience and business results. When appropriate, ensure that all aspects of People Change Management are considered. Ensure all programs/initiatives aspire to achieve the ideal employee and client experience.

• Relationship Building – Build effective relationships with internal and external stakeholders to ensure alignment. In collaboration with business partners, take responsibility to develop and implement a PR, Marketing and Social Media strategy to raise CIBC’s profile in the business community and support growth and retention activities.

Who You Are

• You can demonstrate experience as a Project Manager and you are comfortable researching and working with emerging technology, business casing and advocating for process improvements. You have a solid marketing background and are also plugged in to digital marketing and social media trends.  You have experience building and implementing marketing and social media strategies.  

• You can demonstrate knowledge or experience in Commercial Banking within a Financial Institution and also have had exposure to B2B marketing, the start-up economy, corporate finance and merchant banking.

• You’re goal oriented. You are able to manage several small to medium sized projects concurrently involving complex changes to technical or business environment. You work well under pressure, with tight deadlines, and sometimes competing objectives.

• You have a degree in Marketing, Business or related field.

• You engage with your heart and mind. You are an agile thinker able to take on new and unique tasks while and identifying opportunities to apply existing knowledge and make connections 

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because it's the right thing to do.

• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 11th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Effectiveness, Client Service, Communication, Detail-Oriented, Process Improvements, Professional Presentation, Relationship Management, Teamwork