Senior Manager, Marketing Analytics

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Marketing Data and Advanced Analytics (MDAA) is responsible for CIBC’s direct marketing programs. The MDAA Analytics group is responsible for supporting direct marketing efforts by driving and creating a culture of data-driven decision making across the team. The group provides analysis and reporting to enables direct marketing strategy by engaging in sales lead evaluation, marketing campaign measurement, and client centric analyses.

Reporting to the Director Analytics, the Senior Manager Analytics will be an individual contributor on the team. As a senior member of the MDAA team, the candidate will be accountable for supporting through analytics and consulting the needs of one/more of our Marketing stakeholders, Lines Of Business and/or Channel partners. The candidate will also be expected to own engagement for high-impact internal and pan enterprise, cross-functional initiatives such as Market Mix Modelling, Customer Life Cycle Management, Data Strategy, Customer Segmentation, etc.

With  a focus on value creation, the candidate is expected to lead and execute the integration of analytical results into business processes to drive business value. The Senior Manager Analytics will play a leadership and mentorship role on the Campaign Effectiveness team.  It is expected that the candidate will build and maintain good working relationship with other MDAA and Marketing departments and business partners.

At CIBC we enable the work environment most optimal for you to thrive in your role.  You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Thought Leaders – The bank is transforming and marketing is one of the key functions which are experiencing a paradigm shift with near real time , highly contextual and personalized offers and messages aligned to a clients journey being the new norm. You will be a thought leader with knowledge and experience in working with new age marketing tools and techniques and a strong ability to lead, drive and advocate change.
• Analysis and Reporting – Building meaningful analyses and reports around performance of marketing programs for our products , channels and marketing partners. Analyzing Marketing opportunity drivers for CIBC, relative to expected performance and providing insights to Marketing management. Tracking and analyzing of Marketing performance and behavior across all CIBC campaigns, products and channels. Forecasting Marketing performance based on historical data and anticipated business environment. Explaining unanticipated variations from expected Marketing performance and behaviors and providing recommendations to management. Supporting design, measurement and analysis of enterprise-wide strategic programs such as personalization and franchising, implementation of SFMC. Familiarity with data and analytics technology, such as knowledge of SQL, Oracle, SAS, Tableau, Python, R. Experience in data analysis and modelling. Strong storyboarding skills and ability to glean and communicate insights based on data and business context are must haves.
• Relationship Building – Owning end to end a product and/or channel relationship by playing the role of a trusted consultant who truly understands priorities of our business partners and drivers of business and helps our business partners achieve goals laid out in their Multi-Year plans. Working in close cooperation with other Marketing teams Campaign Execution, Client offers and Market Research and communications, to further outcomes for partners. Participating, cooperating, and contributing to cross-functional project teams to drive process and performance improvements. Consulting with and mentoring internal and external sources, colleagues, and others to discuss information and best practices. Assisting in recruiting and developing talent for CIBC Marketing Analytics teams.
• Strategy & Innovation – Proactively identifying process and practice improvement opportunities, building business cases, and influencing senior leaders to drive transformation. Identifying business problems where analytical techniques can be effectively applied to achieve core business objectives.  Developing Campaign Effectiveness (CE) vision and plans, to support Marketing management in identifying new marketing opportunities, optimizing Marketing resource utilization, and controlling expenditures (Return on Marketing Investment).

Who you are

• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You act like an owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
• You give meaning to data. You enjoy investigating complex problems, and making sense of information. You’re confident in your ability to communicate detailed information in an impactful way. You possess strong storytelling skills to effectively and simply communicate complex ideas
• You are a trusted consultant. You bring together analytics, research and business knowledge to bring data driven and knowledge based solutions and insights to the table.
• You can demonstrate experience in developing, building and maintaining analysis and dashboards.
• You have the ability to work with large volumes of data to derive key trends, patterns, insights. You can demonstrate a strong understanding of analytical tools (SAS, Oracle, Python, R) and techniques such as correlation, regression, segmentation, clustering, optimization, etc.
• It is an asset to have a quantitative background with a B.Sc. or equivalent (MBA preferred).
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business, Campaign Development, Data Analysis, Direct Marketing, Investigating, Judgement, Marketing, Marketing Analytics, Marketing Data, Marketing Performance, Marketing Programs, Marketing Strategies