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Summary of the Role
The Senior Manager, Digital Performance is a pivotal role focused Performance Target setting for Digital Channels and Experiences and building Actionable Reporting through performance analysis. They will collaborate closely with digital channel and experience owners to create stretch goals aligned to opportunity roadmaps and to ensure that outcomes can be accurately measured. This role will lead the definition of success via both internal and external benchmarks and should have a strong understanding of both channel and on-site experience KPIs.
The role requires a strategic thinker with a deep understanding of ecommerce, digital marketing, and technology trends, capable of synthesizing data into actionable insights. The role must effectively manage relationships with key stakeholders, facilitating communication and collaboration to identify commonalities and define scalable enterprise solutions. With a commitment to diversity and equal opportunity, the director will operate in a global context, leveraging diverse perspectives to drive digital transformation and achieve business goals.
About the Role
Own the annual goal setting process for digital channels and website experiences
Contribute to the broader Digital Organizations annual OKR setting and ongoing measurement
Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting both from existing tools (e.g., Tableau, SFDC, etc.) as well as self-generated
Identify trends and underlying reasons for those trends across business units and within key industries
Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership within the Marketing function
Partner with Marketing Analytics team to ensure that the “digital” performance component is complimentary to the holistic marketing performance data collection and QBR process
Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up.
Share insights and recommendations to marketing leadership through presentations and other communications.
About You
5-8 years of experience in marketing analytics required, with demonstrated abilities and accomplishments in qualitative and quantitative analysis
Degree in marketing, finance or other related field
Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau and Snowflake
Experience in annual target and goal setting activities
Strong strategic thinker able to synthesize large amounts of data into digestible, practical strategies & tactics
Digital-savvy and informed on innovations, trends and technologies in the digital space; expert understanding of the best approach to implement new strategies that impact outcomes and drive digital transformations
Demonstrated ability to build cross-functional relationships and work collaboratively across teams
Excellent verbal and written communication skills; detail orientation and excellent follow-through
Ability to present to and influence senior leadership team
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com.
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