Senior Manager Digital Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As the Senior Manager of Digital Marketing for Business Banking, you'll play a pivotal role in shaping and executing our digital marketing strategy. You'll lead the development and enhancement of user experiences across all digital platforms, ensuring our digital tools and website are optimized to meet the needs of our clients and support business growth. Working closely with cross-functional teams—including technology, product, marketing, and compliance—you'll drive strategic initiatives and oversee the execution of key digital programs. Your expertise will help us deliver seamless, engaging client journeys, and you'll be a primary point of contact for all website-related initiatives. You'll also provide actionable insights through analytics and reporting, ensuring our digital presence remains innovative, compliant, and client focused.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Digital Strategy & Execution – Develop and implement the digital strategy for Business Banking, ensuring all website and tool enhancements are closely aligned with business objectives and growth targets. Proactively identify opportunities for innovation, and drive initiatives that position CIBC as a leader in digital banking for business clients.

• User Experience Leadership – Lead the continuous improvement of user experience across all digital platforms by working with cross-functional teams to map client journeys, identify pain points, and deliver intuitive, accessible solutions. Use qualitative and quantitative feedback to inform updates and ensure a seamless, engaging client experience.

• Digital Tools Management – Oversee the management and optimization of key digital tools, such as loan calculators, online application forms, and self-service portals. Collaborate with technology and product teams to implement enhancements, resolve technical issues, and ensure all tools are user-friendly, reliable, and accessible.

• Campaign & Marketing Support – Partner with marketing teams to plan and execute digital campaigns, promotions, and product launches. Support franchising initiatives by designing franchise offers, managing end-to-end marketing campaigns, and ensuring that all activities are effectively integrated across digital channels.

• Analytics & Reporting – Monitor site performance and digital engagement metrics using analytics tools. Analyze user data and feedback to identify trends and areas for improvement, delivering comprehensive reports and actionable insights to inform design, functionality, and content enhancements.

• Stakeholder Collaboration & Compliance – Act as the primary point of contact for all Business Banking digital initiatives, coordinating with internal teams, product partners, legal, compliance, and external vendors. Ensure all digital activities adhere to legal, regulatory, and brand standards, and proactively address compliance requirements.

Who you are

• You have deep digital expertise. You bring at least 5 years of experience in digital marketing, website management, e-commerce operations, and digital strategy, with a strong understanding of client experience and digital best practices.

• You put our clients first. You engage with purpose to find the right solutions and consistently strive to go the extra mile for our clients.

• You’re passionate about people. You value relationships, build trust through respect and authenticity, and enjoy collaborating with a diverse network of partners.

• Your influence drives results. You know how to inspire outcomes, communicate insights effectively, and make an impact across all levels of the organization.

• You thrive on collaboration. You believe in the power of inclusive teamwork and know that collective effort leads to the best results.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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