We're looking for a Senior Manager of Consumer Marketing to own one of the most exciting frontiers at Ibotta: expanding how our Savers earn. This role sits at the intersection of product marketing, lifecycle strategy, and consumer engagement while also starting with a big bet we're making: In-app gaming.
You'll lead the go-to-market strategy for embedding third-party games directly into the Ibotta app, creating new, sticky earning experiences that keep Savers coming back. But the scope goes beyond games. You'll build the playbook for how Ibotta introduces and scales any new earning mechanic, ensuring our Savers discover, adopt, and keep coming back for more.If you're a consumer-obsessed marketer who gets excited about product adoption, behavioral engagement, and building lifecycle flows from scratch, this is your role.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
What you will be doing:
Gaming Launch & Growth
Own the consumer marketing strategy for Ibotta's in-app gaming experience from pre-launch awareness through long-term engagement and retention
Develop the positioning, messaging, and channel strategy that introduces gaming to Ibotta's Saver base in a way that feels native, exciting, and rewarding
Partner closely with Product and the third-party gaming partner to align on feature rollouts, user experience, and marketing integration points
Define success metrics for gaming adoption and engagement, and build the reporting infrastructure to track and optimize against them
Lifecycle & Retention
Build new lifecycle flows purpose-built for gaming which include onboarding sequences, re-engagement nudges, milestone rewards, and win-back programs
Identify and act on key drop-off points in the gaming experience, using data to design interventions that bring Savers back
Partner with the Lifecycle team to integrate gaming touchpoints into broader Saver journeys, ensuring gaming feels like a natural extension of the Ibotta experience, not a bolt-on
Cross-Product Adoption & Engagement
Develop a repeatable marketing framework for launching new earning experiences built for gaming today, extensible to whatever comes next
Create crossover strategies that connect gaming engagement to core Ibotta behaviors (offer redemption, app opens, referrals) to drive holistic Saver value
Champion new product adoption across the Saver base by partnering with user acquisition, integrated, lifecycle, and creative teams on coordinated, multi-channel campaigns
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere
What we are looking for:
6–9 years of consumer marketing experience with a strong track record in product adoption, app engagement, or lifecycle marketing
Experience launching or growing a new product feature within an existing app
Experience speaking the language of roadmaps, experimentation, and sprint cycles
Proven lifecycle marketing instincts
Data-driven mindset with the ability to define KPIs, interpret results, and pivot quickly
Excellent communicator who can rally cross-functional teams around a shared vision
Experience marketing gaming, gamification, or loyalty/rewards mechanics to consumers
Familiarity with Braze or similar customer engagement platforms
Background in D2C, consumer apps, or subscription products
Bachelor's degree in Marketing, Business, or related field
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $115,000 - $135,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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