Senior Manager, Brand Strategy

Senior Manager, Brand Strategy

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft’s Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as Senior Manager, Brand Strategy. In this role, you will amplify the Lyft brand and execute on high-impact brand strategies grounded in consumer insights and cultural moments. Most importantly, you will be a champion of the Lyft brand, developing close relationships with key cross-functional partners to bring the brand to life across all consumer touchpoints.

Responsibilities:

• Lead efforts to build brand preference for Lyft, supporting integrated marketing campaigns that effectively communicate the brand's message to drive brand awareness and engagement.
• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
• Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs.
• Partner with the Growth Marketing team to support acquisition efforts that simultaneously build brand preference.
• Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners.
• Act as the ongoing guardian of the brand, work with internal cross-functional teams and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines.
• Partner with the Marketing Sciences team to gather insights about consumer preferences, market trends, and competitive landscape, leveraging this data to inform brand strategies.
• Monitor and stay up-to-date on industry trends, emerging technologies, and cultural shifts that could impact the brand.

Experience:

• 7+ years of brand marketing experience with 2+ years of leadership and people management experience.
• Experience working with product managers, product marketers and other cross-functional partners, specifically driving towards infusing brand into the entire customer experience. 
• Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief. 
• Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
• Inspires creative thinking with a “make it happen” mindset while cultivating strong cross-functional relationships at all levels.
• Forward-thinking, analytical and a problem-solver; experience in navigating fast-paced, ambiguous environments.

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Access to a Health Care Savings Account
• In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service 
• 4 Floating Holidays each calendar year prorated based off of date of hire
• 10 paid sick days per year regardless of province
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law or by Company policy.  Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.  Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.