The Senior Insights & Analytics Manager leads analytics workstreams, integrates data into actionable insights, collaborates with teams, manages vendors, and supports learning agendas for brand strategy and investment decisions.
Senior Insights & Analytics Manager
About the RoleAs Senior Insights Manager, you will lead insight programs and analytics workstreams for a key category, translating consumer, shopper, market, and commercial signals into clear, decision-ready recommendations. Working within Essity’s global standards and KPI frameworks, you will connect multiple data sources into compelling narratives that guide brand strategy, portfolio choices, and activation plans. This role partners closely with Category, Brand, Commercial, and Finance teams to ensure insights drive measurable growth, stronger investment decisions, and long-term value.
What You Will Do- Insight Leadership: Integrate consumer, shopper, market, competitive, and commercial data into clear stories that highlight choices, trade-offs, and quantified business impact.
- Learning Agenda Management: Design and deliver end-to-end category learning agendas across brand, shopper, customer, and innovation, ensuring insights answer priority business decisions.
- Standards & KPI Application: Apply Essity CoE methodologies and unified KPI logic to ensure outputs are robust, comparable, and decision-ready.
- Business Partnering: Collaborate with Category/Brand, Sales, and Finance teams to translate insights into activation plans, portfolio decisions, and investment recommendations.
- Experimentation & Effectiveness: Support test-and-learn initiatives such as A/B testing and lift studies to improve creative, product, and commercial effectiveness.
- Vendor & Budget Management: Manage research agencies and data partners, defining scopes of work and ensuring quality delivery on time and within budget.
- Team Leadership: Lead analysts and project teams, contributing to capability building and knowledge sharing within the Insights & Analytics community.
- 8–12 years of experience in insights and analytics, with strong ownership of category, brand, or portfolio analytics; experience in CPG or consumer health is an advantage.
- Proven expertise in consumer and shopper research, brand tracking, and performance analytics, with the ability to triangulate multiple data sources into clear recommendations.
- A strong influencer and storyteller with analytical rigor, problem-solving capability, and the ability to lead complex, multi-stakeholder projects while coaching others.
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
Application End Date:Job Requisition ID:Essity261732Innovate for Good | Excel Together | Be You with Us
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