Senior Director, Strategic Global Marketing, Diagnostics- Remote within the US

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The Senior Director of Strategic Global Marketing – Diagnostics (DX) will play a critical role in driving the company’s market research and strategic decision-making capabilities. This role is responsible for developing a robust, data-driven approach to identifying, assessing, and prioritizing growth opportunities across the DX portfolio. The ideal candidate will lead market research initiatives, integrate diverse analytical insights, and establish a structured strategic process that informs product roadmap decisions, portfolio management, and long-term business growth.

Your role

Strategic Market Research & Business Intelligence

• Develop and lead the execution of a comprehensive strategy for integrating clinical, technological, and healthcare deployment insights into a dynamic business growth pipeline.
• Establish and manage a structured, data-driven market research framework to systematically identify opportunities and inform strategic decisions.
• Create and maintain a centralized repository (“common source of truth”) for market segmentation, competitive positioning, emerging trends, and strategic opportunities.
• Implement robust methodologies to quantify and prioritize market opportunities, ensuring alignment with business objectives.

Strategic & Innovation Marketing

• Translate market needs into solution requirements that drive actionable clinical, operational, and economic value for customers and provider organizations.
• Lead cross-functional project teams (e.g., Core Lab Solutions, Specialty Lab Solutions, and Point of Care Business Lines, Medical Affairs, Regional, Functional, and Business Development teams) to develop and rationalize a portfolio of market opportunities and to determine critical go-to-market elements.
• Define and implement a structured approach to assessing strategic options, balancing risk, innovation potential, and alignment with DX business goals.
• Drive a structured, annual strategy review cycle, integrating portfolio assessments, customer insights, and competitive intelligence to align the organization with strategic imperatives.

Voice of Customer (VoC) / Key Opinion Leader (KOL) Insights

• Establish a formalized primary market research program to capture VoC and VoS insights, ensuring their integration into strategic decision-making.
• Coordinate and oversee VoC projects to ensure timely, critical, and actionable customer insights drive product and service innovation.
• Align and optimize research methods, including surveys, interviews, and data analytics, to gain a comprehensive understanding of customer needs, pain points, and behaviors.
• Map and analyze customer journeys, patient care pathways, and clinical segment-specific needs to inform targeted strategic initiatives that span CLS, SLS & POC business lines.

Your expertise

• Diagnostics industry experience required.
• Proven experience (5+ years) of leading large-scale market research, segmentation initiatives, and strategic programs in the diagnostics industry.
• PhD in Chemistry, Biochemistry, Biology, Microbiology, Molecular Biology, Immunoassay or related field strongly preferred.
• Strong expertise in developing and implementing structured, data-driven strategic planning processes.
• Demonstrated success in translating market intelligence into actionable business plans, product roadmaps, and innovation strategies.
• Experience in portfolio management, risk assessment, and strategic prioritization in a complex healthcare ecosystem.
• Ability to collaborate and influence cross-functional teams, including R&D, commercial, regulatory, and medical affairs.
• Outstanding team leadership, driving key aspects of success such as strategic alignment, innovation, operational excellence, team engagement and cross-functional collaboration.
• Experience managing direct reports strongly preferred.

Impact & Success Metrics

• Establishment of a robust market research and segmentation framework that drives strategic decision-making.
• Measurable improvements in strategic focus and portfolio prioritization, leading to accelerated growth and innovation.
• Effective translation of customer insights into differentiated high-value solutions aligned with clinical and market needs.
• Strong alignment of strategic marketing initiatives with corporate growth objectives and DX business area priorities.

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Who we are: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is

Min $225,400 - Max $338,000

Base pay offered may vary depending on job-related knowledge, skills, and experience. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.  

This information is provided per the required laws and regulations. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site

Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here.

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