Senior Director, Brand Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Senior Director, Brand Marketing leads the strategy, development, and execution of CIBC’s brand marketing initiatives. This role is accountable for mass brand advertising, owned channels, brand ambassadors, content marketing, social media, and the governance of brand standards, ensuring a unified and impactful brand presence externally and across the enterprise. The position provides visionary leadership to the brand marketing team and acts as a key cross-functional partner driving brand awareness, consideration, and revenue growth for CIBC.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. Additional details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Strategic Leadership – Serve as the strategic expert for the direction of the CIBC brand, developing and implementing innovative strategies that drive brand growth. Assess and recommend new approaches, integrating data, insights and expertise to optimize performance and maximize marketing ROI.
• Brand Communications & Advertising – Oversee the design and delivery of best-in-class marketing communications, including mass brand campaigns, owned channels, content marketing, and creative development.
• Social Media & Content – Lead the integration of mass, social and digital content strategies, collaborating with stakeholders in public relations, community relationships, sponsorships, and business line partners.
• Brand Standards & Governance – Provide oversight and governance for the CIBC brand, ensuring all brand activities align with enterprise standards and compliance requirements.
• Team Leadership – Lead, coach, and develop a high-performing team of 20+ marketers, fostering a culture of innovation, accountability, performance mindset, and continuous learning.
• Stakeholder & Vendor Management – Build strong relationships across the enterprise and with external partners, ensuring effective collaboration and that all vendor relationships meet contractual and governance obligations.

Who you are

• You can demonstrate 10+ years of experience in Marketing Communications and/or advertising delivering strong creative and innovative marketing programs.
• Demonstrated leadership in mass advertising, social media and digital content strategies, as well as experience with brand governance.  Advanced knowledge of digital marketing is preferred.
• Proven ability to coach and develop diverse teams.
• Strong relationship management skills, with the ability to influence and inspire outcomes across a wide range of partners and senior leaders.
• A passion for innovation and the drive to proactively challenge the status quo and to deliver a modernized, performance driven, marketing function.
• You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.  You have the ability to coach and develop a team of 20+ marketers of different experiences and tenures.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard across a wide variety of partners as well as senior leaders.
• You act like an owner. You identify opportunities and you thrive when you're empowered to take the lead, go above and beyond, and deliver results. 
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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