At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Spring Health is seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that strengthen our position, build credibility, and accelerate pipeline. You will oversee a focused team across content and organic social and direct our PR agency to ensure we show up with a consistent, differentiated narrative in the market. You will partner closely with executives, Product Marketing, Sales, and Customer Success to turn our strategy, product value, and customer outcomes into compelling, high-performing storytelling. Success is measured by influence where it matters: target buyers, active pipeline, and industry leadership. This is a full time position on our team reporting to the VP, B2B Growth Marketing. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office.
What you’ll do:
B2B Content Strategy & Development
- Own the content strategy that supports GTM priorities and pipeline creation
- Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
- Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
- Manage editorial operations including prioritization, intake, resourcing, and content calendar
- Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
- Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels
- Build systems to continuously source story ideas and data from product, execs, customers, and the field
- Apply modern content ops and AI workflows to scale production while improving quality
Corporate Communications and Executive Visibility
- Define corporate comms priorities with the CXO to reinforce our leadership narrative
- Direct PR agency execution to improve share of voice and media relevance in target outlets
- Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification
- Prepare and coach spokespeople. Maintain message discipline across media and major moments
- Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations
- Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs
Events and “Moments That Matter”
- Position flagship events and launches as major storytelling and content engines
- Shape keynote narratives and ensure consistent messaging across all speakers and activations
- Drive post-event communications and follow-through that support pipeline acceleration
- Partner cross-functionally so events become repeatable sources of high-performing content
Team Leadership and Cross-Functional Collaboration
- Lead and coach a small team of high performing marketers
- Manage vendors and PR agency partners for speed, capacity, and ROI
- Improve stakeholder experience through predictable delivery and clear trade-offs
Measurement and Optimization
- Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility
- Monitor and optimize performance based on what moves deals and reputation
- Deprioritize low-impact activities and reinvest in what drives business value
- Lead experimentation to fine tune messaging efficacy and drive conversion velocity
What success looks like:
- Clear thought leadership and differentiation reflected across PR, content, and social
- Measurable lift in content-influenced pipeline and velocity in priority segments
- Increased share of voice with relevant, high-credibility coverage in target media
- Executives recognized as influential and informed voices in key conversations
- Major events create reusable content that extends engagement well beyond the moment
- Stakeholders see a reliable, focused operating model
What you’ll bring:
Experience
- 12+ years in B2B marketing with deep experience in content and/or communications
- Leadership roles in enterprise SaaS or tech enabled service environments
- Proven success driving commercial outcomes, not just awareness
- Executive communications experience with C-level partners
- Strong familiarity with demand programs, digital channels, and sales motions
Skills
- Exceptional writing and editorial judgment for technical and business audiences
- Ability to influence senior leaders and balance competing priorities
- Skilled in SEO strategy, analytics, and digital content performance
- Strong program management and operational discipline
- Experience implementing modern content operations and/or AI content tooling
Mindset
- Builder with a high bar for clarity and accuracy
- Pragmatic, decisive, and comfortable in fast-moving environments
- Prioritizes high-impact work and eliminates noise
Preferred Qualifications
- Experience in healthcare, HR tech, benefits, or mental health
- In-house PR or corporate communications roles
Global communications exposure - Working knowledge of HubSpot, Sprout Social or other similar analytics platforms
The target base salary range for this position is $199,090 - $248,860 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
Our privacy policy: https://springhealth.com/privacy-policy/
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
