Senior Data Scientist, Acquisition Marketing

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Job Description
The Data Science team at Cash App derives valuable insights from our extremely unique datasets and turns those insights into actions that improve the experience for our customers every day. As a Data Scientist, you will play a critical role in accelerating Cash App's growth by creating and improving how we acquire new users onto the platform.
In this role, you'll be embedded in our Marketing organization and work closely with quantitative finance, marketers, product management as well as other cross-functional partners and explore new opportunities to enable Cash App to become the top provider of primary banking services to our customers.
You will:

• Build models to optimize our marketing efforts to ensure our spend has the best possible ROI
• Design and analyze A/B experiments to evaluate the impact of marketing campaigns we run
• Support audience sizing and campaign results tracking
• Analyze large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Marketing product team and other key stakeholders
• Partner directly with the Cash App Marketing org to influence their roadmap and define success metrics to understand the impact to business
• Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & segments
• Build, forecast, and report on metrics that drive strategy and facilitate decision making for key business initiatives
• Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
• Build and share data visualizations and self-serve dashboards for your partners
• Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis

You have:

• A degree in statistics, data science, or similar STEM field with 8-10+ years of experience in data science
• Significant focus on acquisition marketing analytics and deep understanding of marketing funnel metrics, attribution models, and customer lifetime value (CLV) calculations
• Expertise in causal inference methods (e.g., propensity score matching, synthetic control methods, instrumental variables)
• Proficiency in statistical programming languages (e.g., Python, R) and data manipulation tools (e.g., SQL, Spark)
• Proven ability to communicate complex analytical concepts to non-technical stakeholders

Technologies we use and teach:

• SQL, Snowflake, etc.
• Python (Pandas, Numpy)
• Tableau, Airflow, Looker, Mode, Prefect

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$171,800 - $257,600 USD
Zone B:
$163,200 - $244,800 USD
Zone C:
$154,600 - $232,000 USD
Zone D:
$146,000 - $219,000 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, healthcare coverage, flexible time off, and modern family planning are just some of our offerings. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.