Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
Are you passionate about enhancing user experiences and driving measurable results? As a Senior CRO (Conversion Rate Optimization) Specialist will play a pivotal role in driving website performance by analyzing user behavior, identifying areas for improvement, and executing optimization strategies that enhance the user experience and maximize conversion rates. Collaborating with marketing, design, and development teams, you’ll play a critical role in improving the customer journey, boosting conversion rates, and contributing to revenue growth and customer acquisition efforts.
If you’re ready to transform data into action and elevate digital experiences, we want to hear from you!
What you’ll do:
Website Optimization Strategy
- Support the development and implementation of a CRO strategy aimed at improving the overall website experience and driving higher conversion rates across key digital channels
- Conduct audits of existing website performance, identifying opportunities for optimization across the full customer lifecycle (net new, expansion, upsell, renewals)
- Collaborate with marketing, content, and design teams to ensure website elements align with broader brand goals and customer journey stages
A/B Testing & Experimentation
- Design, implement, and manage A/B and multivariate tests on key website elements (landing pages, forms, CTAs, etc.) to improve conversion rates
- Analyze test results and provide actionable insights and recommendations based on performance data
- Continuously iterate on successful tests and experiment with new strategies to maximize website effectiveness
Data Analysis & Insights
- Use analytics tools like Google Analytics and Hotjar to track user behavior and identify optimization opportunities
- Analyze customer data to uncover engagement patterns and inform strategic improvements
- Present findings and performance insights to stakeholders, using data to drive decision-making for ongoing improvement
UX & UI Collaboration
- Work closely with UX/UI designers and developers to optimize site navigation, layout, content placement, and overall user experience
- Provide recommendations for design adjustments based on user data and best practices for improving usability and conversion rates
- Ensure that the website is optimized for both desktop and mobile users to maximize conversion opportunities across all devices
Landing Page & Content Optimization
- Create and optimize landing pages for targeted campaigns, ensuring they are aligned with campaign goals and drive high engagement
- Optimize website content and CTAs to improve lead generation, focusing on user intent and seamless customer journey flow
- Collaborate with the content team to ensure website copy is clear, concise, and conversion-focused
Collaboration & Stakeholder Management
- Collaborate with marketing, sales, and product teams to align website goals with overall business objectives and lifecycle marketing
- Partner with SEO and paid media teams to ensure synergy between CRO efforts and traffic-driving initiatives, creating a seamless user experience
- Present optimization plans and performance results to stakeholders, ensuring clear communication and alignment on website strategies
Reporting & Optimization
- Develop regular reports (weekly, bi-weekly, monthly) showcasing key performance metrics related to website traffic, user behavior, and conversion rates
- Track performance of CRO initiatives, providing detailed reports and analyses that offer actionable insights for continued optimization
- Use real-time data to pivot strategies and adjust efforts to meet business objectives, ensuring a continual increase in website performance
Compliance & Best Practices
- Ensure website optimization strategies comply with industry regulations, best practices, and accessibility standards
- Stay updated on the latest CRO trends, tools, and techniques, implementing relevant updates to improve website performance
- Regularly audit the website to ensure alignment with new optimization opportunities and ongoing performance improvements
What you’ll bring:
Education and Experience
- 4+ years of experience in a CRO role with a proven track record of improving website conversion rates and user experiences
- Experience with A/B testing tools such as Optimizely, Google Optimize, or similar
- Experience with ABM tools such as Drift Chatbot and 6Sense/DemandBase, or similar
- Strong knowledge of web analytics platforms like Google Analytics, Hotjar, or Crazy Egg
- Experience in collaborating with UX/UI teams and an understanding of web design principles
Skills and Knowledge
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable optimization strategies
- Solid understanding of customer journey mapping and how CRO can enhance full-funnel marketing efforts (net new, upsell, renewals)
- Proficiency with A/B testing methodologies and a deep understanding of how to set up and analyze testing frameworks
- Familiarity with HTML, CSS, and JavaScript is a plus but not required
Personal Attributes
- Detail-oriented with a strong ability to prioritize and manage multiple optimization projects simultaneously
- Excellent communication skills and the ability to explain technical concepts to non-technical stakeholders
- Collaborative mindset, comfortable working with cross-functional teams to achieve business objectives
- Passionate about user experience and continuously improving digital touchpoints for optimal performance
Discover your purpose at work
We are not employees, we are Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.
Where we work
At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.
Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].
