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Senior Copywriter – Acrisure Awareness and Growth Marketing Team
Boston, MA (4 days per week onsite)
Why Choose Acrisure Innovation?
Acrisure Innovation is where human expertise meets advanced technology.
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.
Learn more about Acrisure Innovation: https://builtin.com/company/acrisure-innovation
The Role:
We are seeking a Senior Copywriter to join our high-growth brand and play a pivotal role in shaping and cascading our brand voice and messaging into every touchpoint. The ideal candidate is adept at storytelling and writing copy that resonates with different audiences across multiple channels. This is a unique opportunity to bring a B2C voice to an AI powered brand. Opportunities span from creating integrated campaigns to core tasks needed to build a brand. The candidate will have regular communication with the marketing leadership team, and should be excited to work in a fast-paced environment and manage multiple tasks at scale.
Responsibilities:
- Develop and execute creative copy that aligns with our brand objectives and resonates with our target audiences.
- Partner with the Lead Designer on incorporating messaging into the brand book for various audiences as the brand continues to evolve as well as help ensure brand consistency across the organization day to day.
- Write clear, concise, and engaging copy across the full funnel, including website landing pages, paid ads, email campaigns, print collateral, and potentially audio and video activation.
- Collaborate closely with the Marketing team to ensure consistency in messaging and branding across all touch points, and regularly A/B test across channels.
- Collaborate with the Sales team and sales support functions on copy templates needed for emails, RFPs, and other materials.
- Work collaboratively with freelancers and external agencies to augment copywriting capabilities and deliver high-quality content on schedule.
- Continuously evaluate and optimize copy processes and workflows to enhance efficiency and effectiveness.
- Stay abreast of industry trends, competitor strategies, and emerging technologies to inform and inspire creative copywriting approaches.
Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, English, or related field; advanced degree is a plus.
- Minimum of 7 years of experience in copywriting roles, with a focus on digital marketing and brand storytelling, in a fast-paced and high-growth environment.
- Proven track record of crafting compelling copy for paid ads, email campaigns, website landing pages, and print collateral.
- Strategic mindset with the ability to think creatively and translate ideas into impactful messaging.
- Excellent written and verbal communication skills, with meticulous attention to detail and grammar.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
- Proficiency in content management systems, email marketing platforms, and other relevant tools/software.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
- Experience working with freelancers, external agencies, and other partners to execute creative projects is a plus.
Acrisure is equally committed to supporting social issues. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.
https://www.acrisure.com/acrisureacastaffprivacynotice/
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