Senior Copywriter Specialist

Range:

Job Description:

Senior Copywriter Specialist – 12 months contract

We are ready to take this game to the next level and need someone passionate to support the development of copy for websites and applications – including game pages, tutorial videos, owned digital advertising, promotions, and emails to support all key digital asset needs for OLG Digital Platforms in a manner that is relevant and appropriate for the target audience.

YOUR ROLE IN THE GAME

Reporting to the Sr Manager Digital Creative Content Production , you will be empowered to:

Content Creation & Copywriting

• Develop  copy  for  UI/UX  userflows  on  web  and  apps  for  complex  user  journeys,  in  a  manner  that  reflects  the requirements of the stakeholders while always putting the customer first.
• Write  clear,  engaging,  and  on-brand  copy  for  all  owned  digital  channels  including  promotions,  email  campaigns, social media, blogs, tutorials, internal channels and video scripts.
• Collaborate with designers, developers, and marketers to create best practice deliverables
• Edit and proofread content for grammar, clarity, and consistency, ensuring all copy is fresh, relevant and on trend with OLG’s ever evolving audience.
• Maintain and evolve content style guides and tone of voice documentation to support Digital Creative Content team along with the maintenance of OLG digital copy templates and team documentation to ensure that processes are up to date, relevant and appropriate to execute for our collaborators.
• Assist in brainstorming, planning and execution of digital marketing campaigns.
• Contribute to content calendars and vetting campaign briefs.
• Support SEO initiatives through keyword-rich content and metadata optimization using guidelines and best practices.
• Monitor content performance and provide insights to improve engagement and conversion.
• Adapt advertising copy into owned digital assets where required

Collaboration & Strategy

• Work  closely  with  cross-functional  teams  including  creative,  marketing,  and  product  to  ensure  content  meets business objectives.
• Contribute ideas for new content formats and storytelling approaches.
• Develop  and  champion  copy  tone  &  style  in  a  manner  consistent  with  visual  experiences  to  reinforce  the  brand positioning while prioritizing storytelling and connection.
• Interact  with  product  and  channel  teams  to  understand  business  objectives  for  audience  and  to  provide  relevant copy to achieve KPI.
• Work closely with OLG French Language services to deliver on OLG’s French language requirements.
• Collaborate with OLG’s legal team to deliver clear rules and regulations to OLG customers to ensure all customer protection requirements are met.

WHAT YOU BRING TO THE GAME

Education & Experience:

• University degree in English, Communications, Advertising or related field
• Minimum 3 years of copywriting experience (agency, design house, in-house) 

Relevant Skills:

• Demonstrated digital Creative writing skills
• Communication and interpersonal skills
• Demonstrated UI\UX userflow skillset
• Conceptual, analytical and problem-solving skills
• Complex stakeholder relationship management skills
• AI integration and automation experience a plus
• Demonstrated content strategy skillset
• Understanding of creative storytelling principles
  Understanding of writing styles and principles across various mediums

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
• Growth Focus: Become your best self with access to new opportunities and personalized support programs.
• Comprehensive Learning: 24/7 access to robust online learning programs.
• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you, interested applicants please apply online by February 4, 2026.

Please submit a portfolio of relevant work along with your resume.

#LI-Onsite

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.