Senior Content Marketing Specialist

Posted 13 Days Ago
Be an Early Applicant
Hiring Remotely in Toronto, ON
Remote
3-5 Years Experience
Marketing Tech • Design
The Role
Seeking a dynamic and creative Content Specialist to craft and execute compelling content for newsletters, events, and gated content. Responsible for lead generation, nurturing leads, event content, blog posts, and newsletters. Must have a Bachelor's degree and 3-5 years of experience in content creation.
Summary Generated by Built In

We are seeking a dynamic and creative Content Specialist to join our integrated Marketing team. This role will be pivotal in crafting and executing compelling content that resonates with our audience and supports our marketing initiatives. You will work closely with various teams to develop content for newsletters, events, storytelling, and gated content that showcases Superside’s expertise and drives customer engagement.

What you'll do

  • Create high-quality gated content such as eBooks, guides, and whitepapers as needed to be used as inbound lead magnet or field sales collateral
  • Collaborate with subject matter experts to develop content that showcases Superside’s thought leadership and expertise
  • Manage the production and distribution of content to drive lead generation and nurture existing leads.
  • Collaborate with the event & field team to ensure all our events have compelling content that aligns with our strategic narrative and content pillars
  • Develop promotional materials and post-event summaries and reports for social media and other channels, capturing the key highlights and learnings from events like our Virtual Summits and webinars
  • Write and edit blog posts, articles, and emails that prime event attendees with quality content beforehand, and leverage the unique insights from our events to showcase Superside as experts and community leaders
  • Utilize a storytelling approach to make technical and complex information accessible and interesting to a broad audience.
  • Own the content and curation of the Creative Brief newsletter, by sharing content from our events and our community, and increasingly driving engagement from our ICP in our community newsletter
  • Collaborate with the marketing and creative teams to gather content ideas and ensure consistency in messaging and branding

What you'll need to succeed

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • 3-5 years of experience in content creation, preferably in a B2B environment
  • Exceptional writing, editing, and storytelling skills with a keen eye for detail
  • Proven ability to create engaging and impactful content across various formats and channels
  • Experience in developing newsletters and gated materials
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Proficiency in content management systems, email marketing platforms, and social media tools
  • Excellent English verbal and written communication skills
  • Ability to work collaboratively in a fast-paced, cross-functional team environment
  • Passion for creativity and a keen interest in staying updated with industry trends and best practices
  • Preferably some experience in event marketing

Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.


Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:


- A global community of 200+ best-in-class creatives working from more than 60 different countries

- Flexible working hours and fully remote setup. We've been remote from day one. No weird office legacy

- A high-pace, high-energy, and high-performance environment

- Trusting, ego-free, and truth-seeking team members

- Pioneering the future of work with a fair, friendly, and supportive community. We’re pretty proud of this one

- The opportunity to build an international career through creative mentorship from top design leaders. We - grow, you grow

- Work closely with leading global brands on a wide variety of creative projects. We’re talking about Amazon, Meta, Twitch, LVMH, Puma, Shopify, and others



About Superside


Superside is a revolutionary way for businesses to get good design done at scale. Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.


Learn more at superside.com


Diversity, Equity and Inclusion


We’re an equal opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.

The Company
HQ: Wilmington, Delaware
775 Employees
Remote Workplace
Year Founded: 2015

What We Do

Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.

With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.

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