Senior Brand Manager – Rum, Sovereign Brands and Ungava Spirit Co Portfolio

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter 

At Corby and Hiram Walker, we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning. 

Through its affiliation with Pernod Ricard SA, Corby represents leading international brands such as Absolut vodka, Jameson and Redbreast Irish whiskies, The Glenlivet, Chivas Regal, Ballantine’s and Aberlour Scotch whiskies, , Altos tequila, Malibu and Havana Club rums, Kahlua liqueur, Skrewball Peanut Butter whiskey, Jefferson’s and Rabbit Hole bourbon whiskies, Del Maguey Single Village mezcal, Beefeater and Malfy gins, and Perrier-Jouët and Mumm champagnes, – making our portfolio the most comprehensive in the market.  

Why Choose Us? 

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together. 

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth. 

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  

Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker.  

Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference

Hybrid:

We offer a hybrid work model designed to give you the best of both worlds, flexibility and meaningful in-person connection. You’ll spend three days a week with us at our Corby Toronto Office, (225 King St. W. Toronto), where you can collaborate, learn, and feel part of a supportive community, while still enjoying the freedom to work remotely on other days. If you’re not currently within commuting distance, we welcome applicants who are open to relocating and joining our team in Toronto

The salary range for this role is $101,400.00 to $126,800.00. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. 

Overview:
Are you a passionate brand strategist ready to shape the future of iconic brands? Join us as a Senior Brand Manager and lead the charge in driving growth for the world’s #1 Super Premium Rum Bumbu, as well as regional icons like Ungava Gin, Chic Choc Spiced Rum, Lamb’s Rum, and the iconic Havana Club Rum.  Reporting to the Senior Brand Director, you'll spearhead strategies and inspire a talented team to create sustainable value and unforgettable brand experiences.

At our company, we celebrate diversity, champion creativity, and provide an inclusive environment where your ideas and ambitions are transformed into impactful results.

Because this portfolio has a strong regional skew, we are seeking candidates with demonstrated experience building brands in Quebec. Experience working with the Beverage Alcohol space in the region is beneficial. 

Who will love this job?

• Strategic thinkers who see both the big picture and the details — using insights to spark bold, creative marketing ideas.
• Collaborators who thrive in a team environment and enjoy partnering across Sales, Customer Marketing, and external agencies to bring campaigns to life.
• Analytical minds who enjoy turning data into stories, use performance insights to inform smart brand decisions.
• Curious innovators who stay ahead of consumer and market trends and bring fresh ideas to established brands.
• Organized multitaskers who can balance multiple priorities while keeping timelines, budgets, and execution on track.
• Entrepreneurs who are self-starters who thrive in ambiguous spaces, bring proactive solutions, and aren’t afraid to challenge the status quo to unlock brand growth. 

What You'll Do

Strategic Brand Leadership:

• Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
• Lead the development of positioning and guidelines for regional priorities brands such as Ungava Gin, Chic Choc Spiced Rum, and Lamb’s Rum.
• Be the liaison with Global Brand teams, aligning visions and fostering collaboration.

Campaign Excellence:

• Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers.
• Adapt global assets for the local market and leverage opportunities for regionalization in key provinces.
• Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results.

Innovation and Product Development:

• Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs.
• Oversee feasibility studies and commercialization efforts for new product launches, driving their success from concept to market.

Team Empowerment:

• Inspire, lead and mentor a team of three (2 Brand Managers and 1 Brand Ambassador), nurturing their growth and decision-making capabilities.
• Cultivate a collaborative, high-performing environment where creativity thrives.
• Drive a positive relationship with the Avengers – the Sovereign Brands sales team.

Financial Stewardship:

• Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI.
• Regularly monitor financial performance, offering actionable insights to maintain profitability.

What you bring

• A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
• A university degree in a business-related field or equivalent work experience.
• An entrepreneur at heart who is self-motivated and self-directed with the ability to work individually and as part of a collaborative team.
• An experienced relationship builder working with a variety of stakeholders across the country and across the globe
• Proven expertise in brand building, strategy development, and campaign execution.
• A passion for innovation and the ability to transform insights into successful business outcomes.
• Leadership experience, with a demonstrated ability to guide and develop teams.
• Strong analytical skills and business acumen, coupled with creativity and strategic vision.
• Exceptional communication skills
• Experience growing brands in Quebec.
• Fluency in French is an asset but not required.

Why Join Us?

At our organization, you’re not just taking on a role – you’re embarking on a journey. We believe in celebrating individuality, fostering growth, and creating exceptional experiences for our employees, consumers, and communities. With us, you’ll have the opportunity to shape brands that are cherished globally and leave a lasting impact.

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.  You’ll be able to fully own the strategy and activation plan of a significant portfolio with strong roots within Quebec, finding ways to grow that portfolio outside of the province. 

At Corby and Hiram Walker, we’re committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals and Indigenous peoples, visible minorities, individuals with a disability, and 2SLGBTQIA+ individuals are encouraged to apply.  

Our Commitment: Accessible Employment Practices 

Pernod Ricard, alongside it’s Canadian affiliates Corby and Hiram Walker, is dedicated to providing accessible employment opportunities. If you require accommodation due to a disability or a medical need during any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at [email protected]. 

Ontario Applicants: Our practices align with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. 

This posting is for a vacant role. 

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications. 

Join us in creating a vibrant, inclusive workplace where everyone’s voice matters. Apply today!