ROLE: SENIOR B2B COPYWRITER
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO
COMPANY OVERVIEW:
Welcome to The Kitchen by Kraft Heinz – the in-house agency taking marketing into a new era. With bases in Toronto and Chicago, we're not just a team; we're culinary pioneers blending culture, creativity, and collaboration. Join our 90+ member crew of Creatives, Strategists, Producers, Designers, and Content Creators. Together with our brand partners, we unlock creativity at the speed of culture, turning brands into icons with breakthrough social and digital ideas. Come be part of a team where passion meets innovation, crafting experiences that leave a lasting impression—one spicy idea at a time.
ROLE OVERVIEW:
This isn’t a traditional team, and you’re not a traditional thinker. As the Kitchen’s Senior B2B Copywriter you’re the heart of the team’s agile ideas engine. You bring wide-ranging experience to the table to deliver unique thinking that isn’t bound by the expected or by the limits of what’s been done on social before. Your understanding of social and digital marketing, as well as a diverse range of mediums from traditional to experiential, mean that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive enough to outperform expectations. You know how to lead among peers and push the team around you to truly think translate insights into a next-level thinking.
For the right candidate, this job offers the best of all worlds – a chance to work with incredible brands at a world-class company, a chance to grow your leadership skills by inspiring a creative and strategic team around you, and a chance to create timely stories for timeless brands with opportunities that will inspire you.
CORE RESPONSIBILITIES:
- CREATIVE IDEATION: Recognizes and develops strategic, cut-through ideas, stories and messaging that connects with our business partners and AFH customers, to drive business growth. Leads and supports the team to create idea-driven, world-class creative that earns attention and gets talked about online and in the media.
- COPYWRITING: Interpret creative briefs to develop and produce persuasive copy that reflects client objectives. Craft copy for a variety of use cases, including campaigns, presentations, trade show collateral, social media, emails, and internal communications. Proofreading final artwork files against copy decks to ensure content has been accurately captured and is error-free and provide feedback accordingly.
- TEAM LEADERSHIP: Leads by example to help inspire the creative team around them. Motivates and works with a team of designers, project managers and account executives, to ensure that The Kitchen is a collaborative place for producing great ideas. Pushes the creative team around them to be more agile – generating ideas quickly, reactively, and constantly.
- INNOVATION: Invents and creates cutting edge ideas. Helps drive social innovation and digital ideas from the team around them with a proven fluency in social-first content creation.
- COLLABORATION: Acts with optimism and a love for the next big challenge, working as one integrated team with your clients: communicating directly, working together to overcome challenges, news-rooming opportunities, generating great creative, presenting & pitching ideas, and championing The Kitchen’s efforts.
- BRAND STEWARDSHIP: Cares for the tone and spirit of the brands that The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand. Ability to turn brand data into compelling messages and create strategically-sound brand stories.
- ADAPTABILITY: Demonstrates resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility.
EXPERIENCE & SKILLS
- 5+ years relevant experience working in a creative ideation capacity with a proven track record and a diverse portfolio of work (content, copy, social, and or stunts/conversation starting work in any medium)
- Experience working on B2B campaigns
- Extensive knowledge and work experience in a creative field, across various disciplines including social/digital concept ideation, creative strategy, and copywriting.
- You’re an ideas-first creative – you’re a writer, but it’s about more than copy. You’re able to find the “bigness” of an idea and communicate it simply and effectively.
- Outstanding communication skills that command the attention of an entire room (IRL or virtually)
- A willingness to roll-up your sleeves and get into the details when needed.
- An organized approach to delivering work under tight deadlines and shifting priorities. You’re able to generate a volume of ideas on short notice and deliver copy on time and with consistently high quality
- Experience mentoring junior creatives and team members
- Ability to navigate ambiguity and simplify complex situations. You’re comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept
- A strategic mindset and the ability to use data to help clients streamline the story they’re trying to convey to their audience
- A high level of curiosity, awareness and enthusiasm for the unique world of online culture.
- A strong, personal passion for food and food marketing
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
