ABOUT APPLY DIGITAL
Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to the business and to their customers. Our 650+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group. Visit applydigital.com to learn how we can unlock your company’s potential.
If you'd like to learn more about Apply Digital's culture click HERE.
LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).
THE ROLE:
The Senior Analytics Engineer is a subject matter expert on digital tag management system implementation. You are responsible for the processes and practices related to supporting, implementing, and maintaining tag management systems for our clients; and working with other disciplines on documenting, training, and promoting analytics and data practices. The goal for this role is to ensure Apply Digital is delivering consistent and high-quality digital analytics implementations and other analytics infrastructure to help our clients on their digital transformation.
Responsibilities:
- Oversee the development and implementation of robust, scalable tag management systems and understand how to leverage their capabilities (Adobe Marketing Cloud, Google Marketing Platform).
- Lead the operations of integrating first and third party tags.
- Provide consulting services in web analytics, and tag management implementation.
- Lead and participate in discussions to select and apply relevant analytic techniques and create actionable business insights.
- Evaluate business goals and implement document tracking/tagging strategies to measure success.
- Presentations and recommendations to senior management, business teams, and develop plans to help operationalize analytic solutions.
- Keeps up to date with the latest data, machine learning, analytics technology trends, to help influence the direction for the Data & Analytics Discipline.
- Collaborate with data engineering teams to ensure seamless data integration and management, facilitating effective analytics and reporting.
- Implement and manage Martech platforms such as marketing automation, customer data platforms (CDP), and testing platforms to enhance marketing capabilities and customer insights.
Requirements:
- Adobe and Google certifiedSegment certified (implementation and/or marketer).
- 3 + years of experience in digital analytics implementation.
- 3 + years of experience in Tag Management Solutions on Google Analytics or Adobe Analytics.
- 3 + years of experience on digital marketing system implementation using tag management tools.
- Strong SQL skills and experience with cloud data platforms (e.g., Snowflake, Azure, AWS).
- Experience with modern data stack tools such as dbt, Fivetran, Matillion, or similar.
- Familiarity with Python and other programming languages used in data analysis.
- Understanding of data architecture, data warehousing, and ETL/ELT processes.
- Strong understanding of HTML, JavaScript, and web protocols to develop and implement analytics solutions.
- Ability to manage multiple concurrent projects/initiatives.
- A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering. A master’s level education is an asset.
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LIFE AT APPLY DIGITAL
When you feel safe and healthy, you can bring your best self — and ideas — to the team. In addition to a remote office set-up budget, annual celebrations, and parental leave top-ups, here are a few benefits we offer to support your well-being:
Great projects: Broaden your skills on a range of engaging projects with global brands and important work for causes we care about.
An inclusive environment: We’re truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are.
Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
