Senior Account Executive - Programmatic

Company Overview:

Reinventing out-of-home planning and placement for the performance age. billups is the leading independent out-of-home (OOH) specialist in North America and is continuing to grow in the EMEA region (with personnel across NL, UK, BE, DE, APAC, IT, ES…).

Delivering OOH managed services globally, helping advertisers and agencies strengthen media performance through our patented analytics and measurement platform. Our mission is to transform the power of places to connect brands with their consumers.

Role Overview:

This role will be supporting the programmatic teams account managers and director, across all facets of a campaign.

• Help to respond to briefs to show how billups products/services can help clients achieve their goals and be successful in the programmatic OOH space.

• Setting up programmatic campaigns using a range of targeting criteria across different delivery systems (DSP and our proprietary platform) to ensure campaigns meet performance expectations.

• Reporting and analyzing live campaign performance weekly and then more in depth for end of campaign reports

• Have strong attention to detail and ensure that the quality and consistency of work delivered is high. The team needs to be able to rely on the quality of your work without question in this area.

• Independently monitors and paces campaigns, optimizing as needed. Can troubleshoot most common issues and understands why it's important.

Job Responsibilities:

Campaign Delivery

• Understands our commercial models. Identifies opportunities to improve margin and knows when to escalate complex issues to leadership for help.

• Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all platforms.

• Manages a range of clients. Can talk to clients with confidence, handle basic difficult situations, and begin to identify upselling/cross-selling opportunities.

• Assist in ensuring campaigns are reconciled promptly and accurately at the end of each month in finance systems.

• Contribute towards compelling responses to brief.

Campaign Reporting: Independently manages client reports, proactively identifying trends and communicating the "story" behind the data with confidence.

• Create campaign reports (showing progress against KPIs).

• Produce weekly, monthly and quarterly performance analysis.

• Meet agreed campaign performance KPIs and maximise yield where appropriate.

Product and Pipeline

• Use pipeline management tools to ensure the team has a clear view of campaigns coming up.

• Build case studies to assist in additional revenue generation.

• Understand, articulate and champion the product offering.

• Build a good understanding of our competitors and how our USPs compare to theirs.

Media Supply Optimization

• Help determine Media Owner selection, pricing and volume.

• Liaise with the Trading team to execute on supply/demand tactics as required.

Key Competencies (Skills, Knowledge, and Experience):

People and Relationships: Shares knowledge to help others learn and grow. Acts as a leader and gives honest, respectful feedback to peers.

• Able to build productive and fruitful relationships with clients and colleagues

• Manages others’ expectations and anticipates issues and concerns

• Strong collaboration skills, solid team player

• Seek resolutions through influence and negotiation

• Resilient under pressure and works well to tight deadlines

• A self-starter who can challenge the status quo

• Genuine ability to work with agility

Problem-Solving: Proactively anticipates client challenges and spots potential issues, providing solutions. Manages own workload and needs minimal support.

• Demonstrable ability to learn quickly and think on your feet

• Excellent problem-solving ability, helping develop and implement new solutions quickly

• Pro-active and thinks ahead, identifying potential issues in advance and finding solutions

• Numerical literacy, evidence of data-driven decision-making and analysis

Communication: Can communicate with confidence. Explains complex topics in simple terms and adapts communication style to various audience levels.

• Strong presentation skills and confidence in presenting to different groups of people.

• Flexible communication skills, (able to tailor your message as required).

• Strong Excel and PowerPoint skills

Organisation

• Excellent multi-tasking skills and ability to work under pressure

• Manages own time and priorities effectively

• Ability to coordinate across multiple teams to deliver the desired outcome

• Structured and methodical approach to work

Digital / Technical Skills

• Proficiently uses spreadsheets and slides for data analysis and presentations. Begins to identify opportunities for using simple AI tools to assist with tasks.

• Understands core programmatic OOH trends and technologies. Begins developing thought leadership by forming opinions on DSPs, SSPs, and emerging tech.