Sales Manager, Strategic Accounts

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Scope of Position:
This position is responsible for developing and executing a focused sales strategy to meet both financial and qualitative objectives. The individual has a proven record of building relationships throughout the market. The Sales Manager will work closely with Agents, Wholesalers, Contractors, Engineers and internal Watts partners in Pricing, Logistics, Training, and other departments to drive success.

The position is based in Burlington, Ontario, with a hybrid work arrangement, reports to the Director of Sales & Marketing, Canada, and has no direct supervisory responsibility. Up to 50% travel is required to support customer engagement, training, and industry events. 

Primary Job Duties and Responsibilities:

• Serve as the voice of the customer and promote a customer centric mindset.

• Develop and execute national product sales strategy for the following product portfolios: Radiant/ WaterPex / Hydronics / Dormont while leading strategic account management across the entire Watts portfolio with key wholesale distribution customers

• Actively promote and serve as the lead representative of the assigned product portfolio with wholesalers, engineers and contractors.

• Develop and execute market sales strategy with sales agents nationally.

• Manages and directs all daily and long-range activities, including sales management, customer relations, inventory considerations, proposal development, quotations, pricing strategies, and channel conflict management.

• Facilitating or leading training sessions and webinars for groups of 15 to 20 attendees.

• Build and maintain long-term customer relationships and strengthen Watts Water Technologies brand in the market.

• Attend trade shows and industry events as required to represent Watts products in the marketplace.

• Share best practices and help formulate strategies for identifying, developing, and managing new business channels by leveraging synergies across Watts’s platforms.

• Drive the pricing initiatives by collaborating with product management and providing necessary market intelligence, with a consistent emphasis to improve margin.

• Collaborate with cross-functional departments internally and be a catalyst for platform success.

• Deliver industry leading customer satisfaction through best-in-class training, coaching and development initiatives.

• Communicate program performance results on established regular basis to leadership.

• Maintain professional and technical industry knowledge of products, channels and industry trends.

• Manage a diverse portfolio of mature product lines and support the launch of new and innovative solutions.

• Work through the full value chain to improve forecast accuracy and fill rates.

• Ability to anticipate and solve practical problems or resolve issues in a timely and effective manner.

• Foster positive and collaborative working relationships with internal stakeholders and cross-functional teams.

• Other duties as assigned by Supervisor, Manager and/or Department Director.

Required Qualifications:

• Bachelor’s degree in Business Management or a related field

• 10+ years of progressive experience in a sales capacity

• Strong understanding of the plumbing wholesale channel and contractor market.

• Proven business development skills with a professional and customer-focused approach.

• Relevant product and industry knowledge.

• Ability to balance strategic thinking with effective tactical execution.

• Excellent verbal and written communication and interpersonal skills.

• Strong organizational and time management skills with the ability to work independently.

• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.

Preferred Qualifications:

• Bilingual proficiency in English and French is considered an asset.

• Prior experience delivering technical or product training to customers or industry partners is considered an asset.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.

• Punctuality and dependability.

• Ability to be flexible and adapt to changing work priorities and stressful conditions.

• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.

• Maintain productive and collaborative relationships with other Watts employees.

• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions:

This role follows a hybrid work arrangement. You will be required to work in the office at our Burlington location two days per week (Monday, Tuesday) and can work remotely three days per week (Wednesday - Friday). Travel is required based on business needs.

Physical Requirements

Specific physical abilities required for this position include, but are not limited to:

• Ability to remain seated at a desk or workstation for extended periods.

• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.

• Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

• Ability to read documents, use a computer, and perform data entry tasks.

• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

• Ability to operate standard office equipment such as computers, printers, phones, and copiers.

• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Pay Range:

The expected base salary range for this position is $106k–$120k CAD annually, plus eligibility for commission. Actual compensation will be based on individual skills, experience, qualifications, and applicable law.

Additional Information:

Watts Water Technologies does not use artificial intelligence (AI) or automated decision-making tools in its hiring or candidate selection processes.

This posting reflects an existing vacancy in accordance with applicable Ontario employment legislation.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time.

#LI (Hybrid)

Watts in it for You:

• Competitive compensation based on your skills, qualifications and experience

• Comprehensive medical and dental coverage, and registered retirement savings plans (RRSPs)

• Continued professional development opportunities and educational reimbursement

• Additional perks such as fitness reimbursements and employee discount programs

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to integrity in everything we do and represent. In compliance with applicable provincial laws, if you believe this job posting may be fraudulent, please contact us at [email protected].

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, or local law. Consistent with the obligations of all applicable law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.