Sales Lead

SALARY:  $69,000 - $80,000, bonus eligible

LOCATION:  San Francisco, CA

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:

The Sales Lead role at Craft West will be the ultimate brand ambassador for Elysian, Golden Road and Four Peaks brands. Their primary responsibility is partnering with our wholesaler network and driving volume, revenue, share, display and POS execution goals. This position involves a considerable amount of time in market visiting wholesalers, planning 90-180 days out, visiting key retailers, ride withs, events and consumer activations. The position works very closely with Anheuser Busch wholesaler partners and local commercial team.

JOB RESPONSIBILITIES:

• Super passionate about the beer industry and loves to SELL and BUILD relationships.

• Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory.

• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands.

• Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals.

• Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals.

• Plans with wholesalers to order POCM during buying windows (6 times per year).

• Inspires wholesalers to close out all chain commitments (Items Not Brought In).

• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers.

• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!

• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips.

• Adheres to federal and state alcoholic beverage laws.

JOB QUALIFICATIONS:

• Preferred bachelor’s degree in business administration, management, or similar field.

• 3+ years of sales or marketing experience in beverage/alcohol industry preferred.

• Certified Beer Server or Certified Cicerone preferred.

• Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel.

• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.

• Job requires the ability to be in physical retail locations, late night activations and travel.

• Profound knowledge of craft beer and brewing process.

• Strong communication and presentation skills. Ability to adjust a message to the audience.

• Highly creative and able to generate fresh, impactful ideas and see them through to implementation.

• Proven ability to think and move between strategic and analytical thinking as well as actual execution.

• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!