Sales Executive - Advertisting

About the Role

We are building a dedicated advertising sales function and looking for a driven Sales Executive to lead direct and agency client relationships across digital, print, and integrated media. This role sits at the centre of our revenue growth strategy — you will be responsible for generating new business, deepening existing client relationships, and positioning our advertising products as essential to the media plans of brand, agency, and performance marketing buyers.

This is not a role for order-takers. The ideal candidate understands how advertisers think, can speak credibly to performance outcomes and brand metrics, and is comfortable navigating multi-stakeholder deals across brand managers, media planners, and procurement. If you've thrived in a competitive media sales environment where storytelling and data work together, this role is for you.

What You'll Do

• Own a defined book of business and pipeline, driving new logo acquisition and growing revenue within existing advertiser accounts

• Develop and execute account plans for mid-market and enterprise brands and agency holding group partners

• Build strong relationships across the buying committee — brand, media, performance, and procurement stakeholders

• Lead consultative discovery to understand client marketing objectives, audience strategies, and measurement priorities

• Craft and present tailored advertising proposals — including custom integrations, programmatic packages, and sponsorships — aligned to client goals

• Translate audience insights, reach metrics, and attribution data into compelling sales narratives

• Negotiate deals and close agreements with discipline, managing pricing, added value, and make-goods within defined parameters

• Collaborate with internal teams — editorial, marketing, ad ops, and analytics — to deliver against campaign commitments and renewal targets

• Manage pipeline accurately in CRM and provide reliable revenue forecasts to sales leadership

• Represent the brand at industry events, upfronts, and client entertainment as needed

What You Bring

Required

• 3–6+ years of advertising or media sales experience in a quota-carrying, client-facing role

• Track record of selling to both direct brand clients and media/creative agencies in the GTA market

• Demonstrated ability to manage a full sales cycle — from prospecting and discovery through proposal, negotiation, and close

• Strong understanding of digital advertising products: display, video, native, programmatic, social, and email/newsletter sponsorships

• Ability to use audience and performance data to build compelling, insight-led presentations

• Experience working with multi-stakeholder clients, including procurement and senior marketing leadership

• Proficient with CRM tools (Salesforce, HubSpot, or equivalent) and comfortable with pipeline reporting

• GTA-based with an established network of local agency and brand contacts

Preferred

• Experience selling branded content, sponsorships, or integrated packages beyond standard display units

• Familiarity with programmatic advertising, private marketplace (PMP) deals, or data targeting products

• Background in a media category experiencing audience or format evolution (digital publishing, streaming, OOH, podcast, or emerging channels)

• Experience using media planning tools (e.g., Comscore, Nielsen, Similar Web) to support client presentations

• Comfort pitching C-suite and VP-level marketing stakeholders at major Canadian brands

What This Is Not

• This is not a campaign management or ad operations role — you are in market, owning revenue.

• This is not a role where success comes from servicing inbound RFPs — you will build pipeline from scratch and develop clients proactively.

• This is not a remote position. In-person client meetings, agency visits, and event presence are core to how this role drives results.