Identify, qualify, and convert inbound and outbound leads using account research and BANT. Schedule qualification calls, document lead data in CRM, route qualified opportunities to sales reps, apply industry scripts, communicate market trends, and participate in ongoing training while following safety procedures.
Role Summary
The Sales Development Representative (SDR) is responsible for identifying, qualifying, and converting new customer opportunities to drive repeatable, long-term LGG Industrial business growth. This role focuses on expanding exposure into new industries, sectors, and customers while working closely with Account Managers and Inside Account Managers to transition qualified opportunities into active sales engagements.
Key Responsibilities
- Maintain 100% commitment to safety policies and procedures
- Qualify inbound and outbound leads generated through Marketing and proactive outreach
- Conduct account research and discovery to understand customer needs and opportunities
- Select and apply appropriate industry and segment-specific scripts
- Initiate contact via email and phone to schedule qualification calls
- Qualify leads using BANT criteria (Budget, Authority, Need, Timing)
- Accurately document and maintain lead data in CRM, including lead stage and status
- Determine lead qualification status and appropriate account classification
- Route qualified opportunities to the appropriate sales representative through the CRM system
- Communicate current and emerging market conditions to the Sales Development Manager and sales teams
- Participate in continuous professional development and training
- Perform additional duties as assigned and trained
Skills & Abilities
- Strong customer service skills with professional communication and interpersonal abilities
- Excellent organizational, analytical, and attention-to-detail skills
- Ability to interpret data and assess opportunities against defined qualification criteria
- Proficiency in Microsoft Word, Outlook, and Excel
- Strong computer literacy and CRM experience
- Defined aptitude towards hunting with strong weight towards customer discovery
Minimum Qualifications
- Minimum 2 years of experience in a professional work environment
- Strong communication, planning, analytical, project management, business, and financial skills
- Demonstrated technical acumen
- Secondary Education preferred
- Ability to prioritize workload and thrive in a fast-paced, dynamic environment
Equal Opportunity Employer
LGG Industrial is an Equal Opportunity Employer. Employment decisions are made without regard to veteran or disability status and are based solely on the individual’s ability to perform the essential functions of the role.
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Remote French-speaking Sales Development Representative responsible for researching and prospecting leads, qualifying opportunities, scheduling meetings with decision-makers, and maintaining CRM records. Requires customer-facing experience, strong account development and qualification skills, bilingual English/French, and familiarity with AI tools to enhance workflows.
Top Skills:
Ai ToolsCRMSalesforce
Edtech • On-Demand
Prospect and qualify new leads via outbound calls, email, and LinkedIn; schedule online product demos; maintain Salesforce CRM; partner with Account Executives to drive sales; participate in training and company projects; pursue career growth into closing roles.
Top Skills:
Crm ToolsHubspotLinkedInSales Engagement PlatformsSalesforce
Professional Services
Drive initial engagement with professionals and companies across AI, Data, Design, Marketing, and Product in Toronto. Use CRM and outreach tools to build relationships, support events, collaborate with Growth/Sales/Marketing, and cultivate alumni and stakeholder networks to grow community and brand presence.
Top Skills:
HubspotOutreachSalesforce
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
