General
There are four (4) distinct delivery phases in which user
experience designers (task based I&IT consultants) produce deliverables
following Ontario Digital Service Design playbook, which outlines the standard
process for user experience design.
Delivery Phase 1) Discovery:
Before building a solution, a project team needs to find out
whether users need it and whether other solutions exist. The UX Designer’s
responsibilities during this phase are to build an understanding of the problem
space/statement, the long and short-term business goals, and the user and
business needs.
Deliverables:
- Facilitate
the Kick-off meeting with the project team to produce such outputs as:
- Business
Model Canvas
- 5
Whys
- User
Personas
- Stakeholder
Mapping
- Strategy
Map
- Short-
and Long-Term Goals
- Fears
and Challenges
- Problem
Statement
- Facilitate
user research activities to produce such outputs as:
- User
interview topic Maps, a summary of interrelated topics for the user
interview
- User
Interview Scripts to plan and guide user discussion
- User
Interview Synthesis (collection, aggregation and analysis) of written
observations recorded during each interview
- User
research findings report
- Inception
(Science Fair Day):
- Showcases
the work and key findings from this stage to stakeholders outside of the
core project team
- Aligns
entire team (business, technical) on what the next steps will be
- Planning
activities for next phase (Alpha)
- Other
deliverables typically delivered in this phase include:
- User
Storyboard to communicate a story through images displayed in a sequence
of panels that chronologically maps the story’s main events.
- Technical
Service Blueprint, a diagram that displays the entire process of
service delivery including support systems by listing all the activities
that happen at each stage, performed by the different roles involved
- Defined
business Key Performance Indicators (KPIs)
Delivery Phase 2) Alpha:
Alpha is about testing hypotheses and experimentation. The
purpose of Alpha is to determine how to meet the user needs that were
identified in discovery. This phase is an opportunity to quickly test different
approaches with users before building a service.
Deliverables:
- Optionally
conduct Google Ventures five (5) Day Design Sprint (or variation).
This sprint is a five (5) day process for answering
critical business questions through design, prototyping, and
testing ideas with customers
- Produce
“clickable” prototypes of multiple possible solutions
- Validate
"clickable” prototypes with users through usability testing sessions
and produce research findings report
- Iterate
(improve) on “clickable” prototypes with insights garnered from research
findings report
- Identify
and document existing processes or policies that will need to change to
support the new product or service
- Produce
a business proposal to justify funding for the next phase (Beta)
- Define
a clear vision for the solution that will be built in Beta
- Create
a plan and prioritized list of features to be completed in the Beta phase
- Define
user solution, and delivery of KPIs
Delivery Phase 3) Beta:
The goal of Beta is to build a real service that works well
for a larger group of people. The prototypes that were developed and tested
during Alpha are used to build a Minimum Viable Product (MVP) for deployment in
a live, user-facing environment. Executed within the context of Scrum
methodology, the UX Designer performs the following Agile ceremonies: Stand-up
meetings, Sprint Planning, Backlog grooming, Reporting, Acceptance, and
Retrospective.
The designers are at the spearhead of this methodology,
creating and validating user stories for the developers (typical) one iteration
ahead.
Deliverables:
- User
story creation and validation:
- Participates
in deciding which priority to tackle
- Sketching
workshop to create visual representation of ideas or user flows
- Create
designs
- Enhancements
made to designs
- User
Interviews (for validation)
- Synthesising
individual and overall interview findings
- Enhancements
to designs made from synthesis
- Get
product owner sign off and input story into backlog for future iteration
planning
- Rinse
and repeat for each feature, function within a given iteration
- Conduct
accessibility compliance testing of the solution within each iteration.
- Conduct
regular usability testing sessions on the MVP built as part of the Beta
phase.
Delivery Phase 4) Live:
Live begins when the service has reached a point of maturity
and all of the main features in the backlog have been built. While most people
understand the purpose of live, it’s not always given the attention and
resources it deserves.
Continuous improvement is one of the core principles of
service design and that’s what live is all about. The goal is to continuously
monitor, research, test and iterate for as long as the service is active.
Deliverables:
- Continue
to facilitate user research activities to produce such outputs as:
- User
interview topic maps, a summary of interrelated topics for the user
interview
- User
interview scripts to plan and guide user discussion
- User
interview synthesis (collection, aggregation and analysis) of written
observations recorded during each interview
- User
research findings report
- Conduct
regular accessibility compliance testing of the live build as improvements
are released.
- Conduct
regular usability testing sessions on the live build.
- Analyze
usage analytics and user behaviour patterns to track and measure key
performance indicators.
Requirements
Experience and Skill Set Requirements:
Must Haves:
- Extensive experience in using UX design best practices to
design solutions, and a deep understanding of mobile-first and responsive
design.
- Ability to iterate your designs and solutions efficiently
and intelligently.
- 3+ years of relevant experience in participating in complex
projects (products) of different sizes, ensuring alignment to plans, best
practices and incorporating user-centred design processes and agile (scrum)
methodologies.
- Expertise in UX software such as JustInMind, InVision,
Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS
skills (React, Angular, NodeJS), are a plus.
Skill Set Requirements:
User Experience Design:
- Extensive experience in using UX design best practices to
design solutions, and a deep understanding of mobile-first and responsive
design.
- Ability to iterate your designs and solutions efficiently
and intelligently.
- 3+ years of relevant experience in participating in complex
projects (products) of different sizes, ensuring alignment to plans, best
practices and incorporating user-centred design processes and agile (scrum)
methodologies.
- Degree or diploma in graphic design; degree or certification
in usability, human-computer interaction, and technical writing a plus
- Experience in facilitate User Research and Usability
testing. Accessibility compliance testing is a plus.
- Experience in facilitate User Research and Usability testing
activities to produce such outputs as:
- User Interview Topic Maps
- User Interview Scripts
- User Interview Synthesis (collection, aggregation and
analysis) of written observations recorded during each interview
- User Research Findings Report
Relationship Management:
- Demonstrated experience in communication and mediation
skills with business teams and core team members to ensure Client projects
(products) are progressing according to schedule
- Experience with strategies and actions to overcome
resistance to change and capitalize on forces in support of change during all
stages of projects – Discovery, Alpha, Beta, Live or similar delivery
methodologies
- Ability to deliver on a (project) product with a balanced
team (product owner, user experience designers, developers) by participating in
Agile (SCRUM) delivery methodologies
Technical Skills:
- Expertise in UX software such as JustInMind, InVision,
Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS
skills (React, Angular, NodeJS), are a plus.
Soft skills:
- Ability to clearly and effectively communicate design
processes, ideas, and solutions to teams and clients.
- Be excited about collaborating and communicating closely
with teams and other stakeholders via a distributed model to regularly deliver
design solutions for approval.
- Strong interpersonal and negotiation skills
- Strong presentation, verbal and written communication skills
- Excellent analytical, problem-solving and decision-making
skills



