Leads user-centered design and product delivery for complex digital solutions. Responsibilities include user research, information architecture, wireframes, prototypes, usability testing, accessibility compliance, content strategy, backlog prioritization, product roadmaps, stakeholder consultation, vendor coordination, requirements development, testing support, risk management, and executive reporting. The role mentors cross-functional teams and ensures accessible, intuitive, responsive digital experiences through agile, iterative delivery.
Responsibilities:
The Ministry is seeking the services of one (1) Senior
Business Analyst, Level 3 to work as part of the Project Management &
Program Delivery project team in collaboration with the core project team,
solution delivery vendor(s) and other stakeholders as required.
- Work in a hybrid agile (e.g. combination of waterfall and
agile methods: scrum, extreme programming etc.) cross-functional team
environment to provide leadership and guidance in developing, implementing, and
evaluating online user experience and content strategies.
- Developing product design criteria, planning activities,
business objectives, communication and reporting protocols, implementing
planning, product prioritization and phasing strategies, issues management,
quality assessment and transition requirements.
- Apply evidence-based, agile approaches such as user
analytics, interviews, research and testing to continuously improve design
choices.
- Ensure that current web usability accessibility standards
(e.g. WCAG 2.0 to WCAG 2.1 Level A and AA) and best practices are adhered to
for digital solutions.
- Work with the team and solution delivery vendor(s) to
visualize and design digital solutions to ensure content and features are
simple, user-friendly, and accessible.
- Assess user characteristics, needs, goals, and
opportunities, challenges and pain points.
- Lead the team in defining and testing of usability
requirements and metrics.
- Provide subject matter expertise in the negotiation and
development of user experience and content standards and performance measures.
- Prioritize features & manage the backlog - So the
product team has a shared focus across tactical design and development work.
- Decide when to ship software - So customers can experience
the benefits of the product as soon as possible, and the product team can
continue to gather valuable feedback about how to iterate on the product.
- Support solution delivery vendor(s) in design concepts and
content strategy for digital solutions.
- Conduct stakeholder consultations to determine and assess
business needs.
- Identify emerging trends, assess and prioritize feature
requests and changes from clients to ensure solution meets user needs.
- Guide, coach, and oversee the team in designing digital
solutions, included but not limited to content design and flow, wireframes,
page templates and navigation, functional specifications, and identifying
opportunities for new functionality.
- Provide mentorship and guidance to the team to determine
potential opportunities for development of digital solutions and assess the
impact on users.
- Direct the team in leading the development of content,
structures and features e.g. user personas, journey maps, tasks scenarios,
wireframes, prototypes.
- Lead prototyping activities for new solutions to demonstrate
capabilities and ensuring that new features meet best practices, standards and
specifications (e.g. accessible, reusable, simple, attractive, easy to use)
before they are deployed.
- Provide technical and specialized advice and guidance to
clients on aspects such as usability, accessibility, interactive and front-end
design.
- Provide feedback to clients on user experience through
analysis of web analytics, visitor, performance metrics and other tools.
- Contribute regular project status reports outlining projects
risks and mitigation strategies, make recommendations to facilitate decision
making.
- Prepare slide decks to present options and recommendations
on solution design.
- Lead and conduct multiple concurrent research, content
design and strategies to meet the needs of users.
- Visualize and provide strategic oversight across digital
solutions, and ensure content and features are simple, user-friendly, and
accessible.
- Work the team to translate concepts into user flows,
wireframes, mock-ups, user journeys and prototypes that lead to intuitive user
experiences.
- Work with the team to facilitate the client’s product vision
by researching, conceiving, sketching, prototyping and user-testing experiences
for digital products.
- Identify solution design limitations and advise on elegant
solutions.
- Provide advice on strategic design and user-experience
decisions related to solution functions and features.
- Take a user-centered design approach and rapidly test and
iterate designs.
- Collaborate with team members, solution delivery vendor(s)
and other stakeholders.
- Ask smart questions, take risks and champion new ideas.
- Identify and troubleshoot user experience limitations (e.g.
responsiveness).
- Lead conducting of layout adjustments based on user
feedback.
- Ensure project timelines are met and issues are identified
and managed promptly.
Specific Deliverables:
Deliverables expected to be produced could include (but are not
limited to):
- Product vision and road map (now, near, and future
timeline)
- Product strategy: target audience (end-users), problems
you’re trying to solve, value propositions
- User epics, stories and themes / Product backlog and sprint
plans
- Data requirements / models (conceptual / logical)
- Functional and Non-functional requirements
- Test plan/strategies, test cases
- Customer discovery insights through end-user research
activities
- Product features and functions through product management
backlog and the authoring of user stories with the business product owner
- Product key performance Indicators (KPIs) or success
criteria including a metrics dashboard
- Product decision and direction rationales
- Product wins (success stories)
- Continuous shipping of product features to improve upon the
minimal viable product produced by the product team through user-centred design
processes and agile (scrum) delivery methodologies
- Product risk mitigation strategies
- Communications to senior management level including
executive summaries, and product status updates as required.
Support to Development and Test teams in following areas
(but are not limited to):
- Building and testing support to development team
- Reviewing test strategy, test plan and cases
- Management of defect logs
- Testing Applications
- Supporting end-user inquiries
- Defining the integration test plan
- Defining the user acceptance test plan
- Identification and resolution of problems/issues
- Document and manage risks and liaise with other project
teams to coordinate project interdependencies.
- Documentation of all artefacts in a shared project library.
Requirements
Experience and Skill Set Requirements:
Skill Set Requirements:
Technical Skills:
- Significant experience designing online user experiences for
complex digital solutions.
- Ability to delivery on a product with a balanced team
(product owner, user experience designers, developers) utilizing Agile (SCRUM)
delivery methodologies. Scrum master experience is preferred.
- Proficient with industry standard design tools (e.g.
Photoshop, Adobe InDesign, Illustrator, Balsamiq, InVision).
- Basic Knowledge in Microsoft Azure cloud platform
- Knowledge of online collaboration tools such as MIRO,
Atlassian Confluence and Trello, Microsoft Office 365, Google Drive, Zoom,
Slack and Microsoft Teams
- Knowledge of Backlog Management tools such as JIRA, Azure
DevOps, Pivotal Tracker
- Experience in applying content layout and typography design
principles and techniques for a mobile first or responsive web design.
- Familiar with how to design information architectures and
taxonomies, and how they relate to navigational design elements.
- Knowledge and experience in current web usability and
accessibility standards (e.g.WCAG 2.0 WCAG 2.1 Level A & AA) and best
practices.
- Knowledge and experience in usability and user-experience
principles, methodologies and techniques, including interdependencies of user
interface and navigation design, accessibility, information architecture,
graphic design and user-interface design.
- Knowledge of Ontario digital government standards - refer to https://www.ontario.ca/page/digital-service-standard.
People Skills:
- Can work effectively independently and in a team
environment.
- Strong communication, interpersonal, collaboration, and
negotiation skills to work seamlessly in an agile cross-functional team, with
clients, solution delivery vendor(s) and other stakeholders.
- Excellent facilitation, presentation, time-management and
problem-solving skills.
- Able to build strong and trusting relationships while
liaising effectively with internal and external stakeholders and solution
delivery vendor(s).
- Strong leadership skills to provide advice and guidance on
all aspects of user experience and design, assessing user characteristics,
needs, goals, and opportunities.
Analytical and Problem-Solving Skills:
- Knowledgeable in design thinking, have a user-centric
mindset and attention to detail.
- Creative, analytical approach and strong understanding of
interaction design principles.
- Able to resolve issues in a timely manner, provide options
and recommendations.
- Thrive on feedback and comfortable transforming ideas
generated through user research and analysis to create elegant, effective
designs for diverse audiences.
- Understand business metrics and able to translate business
goals and objectives into digital experiences.
- Able to prioritize change requests from clients and guide
the team in determining how best to address them.
- Strong research skills to perform industry research, provide
options and make recommendations for solution improvements.
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