The SEO Strategist will craft audits, proposals, and reports, utilize software tools for site optimization, conduct SEO research, and collaborate with various teams, requiring strong analytical, technical, and communication skills.
This is a full-time remote position open to candidates in Eastern Canada (Eastern or Atlantic time zones).
Brafton is looking for an SEO strategist to join our Consulting Department.
The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail and a ton of curiosity about the ever-changing search landscape.
SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.
This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.
Responsibilities & Tasks:
- Craft competitive and compelling audits, proposals, and reports
- Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
- Assess the health of our clients' websites
- Itemize errors and opportunities
- Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
- Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
- Leverage a strong understanding of Google Analytics
- Be a versatile team player who can tackle various projects and collaborate with all teams.
- Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.
Qualifications:
- 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
- Strong project management and organization skills, ability to prioritize and manage multiple projects
- Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
- Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
- Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
- The ability to meet scheduled and proposed deadlines.
- Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
- Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
Top Skills
Excel
Google Analytics
Google Search Console
Google Sheets
Google Slides
Gtmetrix
Hrefs
Marketmuse
PowerPoint
Semrush
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