Regional Marketing Specialist

Job Description:

Summary:

NEWCO is currently seeking a Regional Marketing Specialist focused on NEWCO’s digital tech ops solutions, based in Americas, to drive the Marketing activities for the Americas providing market and competitor intelligence, and developing analyses to successfully support NEWCO’s business targets.

Accountabilities:

•  Assist in aggressively growing the business by providing technical pre-sales support and training with Marketing feedback and recommendations to the Sales team for assigned products and services.

• Specific responsibilities include supporting the execution of the Marketing plan, market research and analyses, customer presentations and / or demonstrations, supporting other NEWCO business lines activities including but not limited to bid management and RFP activities with Marketing feedback and recommendations.

• Stay apprised of current technology and airline business processes and practices in the market in an effort to be recognized as an expert in the specified technology and airline know-how relevant to NEWCO’s products and services, in particular for the Americas. 

Main Responsibilities: 

•  Support the Marketing activities for the objectives for the Americas.

• Develop and complete regional market analyses (competition, current and forecast markets), and synthesize the outcomes to support the respective NEWCO business lines.

• Support go-to-market strategies including sales tool-kit, sales force training and pricing policy development.

• Support Pricing strategy for assigned products and services with regional information.

• Support of the NEWCO Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).

• Support all stages of the sales cycle in Americas including, but not limited to, managing the leads qualification, supporting the opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.

• Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.

• Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).

• Support NEWCO Air, the internal NEWCO Operations Control Center for customer experience.

Qualified Experience / Skills / Training:

Education:

• Bachelor’s Degree or equivalent training

Experience & Capabilities:

•  3-5 years of marketing experience 

• Strong technical knowledge of digital tech ops solutions

• Previous experience with a major digital tech ops solutions provider and / or major airline is preferred. 

Licensure/Certifications:

• Must have official authorization to work in Canada.

• Preference to have Scaled Agile Framework (SAFe) training and certifications.

Knowledge, Skills, Demonstrated Capabilities & Competencies:

• Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.

• Capable of understanding and using enterprise software solutions.

• Capable of demonstrating high-level of product knowledge internally and to customers.

• Understanding of market trends in a fast moving environment.

• Have a clear understanding of product evolutions and priorities at all times.

• Must possess strong presentation skills and be able to communicate professionally in written responses. 

• Must possess strong analytical / critical thinking skills.

• Must possess superior product knowledge as it relates to the defined product suite.

Communication Skills (Spoken, Written, Influencing, Proficiency in Other Languages):

• Fluent in English.

• Communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.

Technical Systems Proficiency:

• Competent in the use of the Google Workspace suite of products.

• Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.

Travel Required: 

• Must be able to travel both domestically and internationally up to 40% of the time.

Perks:

Located in the heart of University of Waterloo’s David Johnston Research + Technology Park, NAVBLUE is close to shops, restaurants, gyms, daycare, and many other amenities, and only 10 minutes away from Hwy 85. The modern design of our suite on the second floor of the Accelerator Centre draws its inspiration from airport terminals, and features bright, open workstations, rather than boxed-in cubicles. As part of our family, you will enjoy:

• Being part of Airbus Network

• Flexible hours

• Hybrid working environment (3 days in office)

• Free parking 

• Vacation Days (15 - 25)

• Professional Development Day

• Christmas shut down

• Summer core hours 

• Strong work-life balance 

• Casual dress code 

• Competitive group benefits plan 

• Strong focus on mental health support benefits

• 5 Sick Days

• 2 Personal Days

• RRSP matching program

• Life Insurance

• Employee stock ownership plan

• Maternity & Paternity benefits

• Referral program

• Rewards and Recognition program 

• Training and Development Support 

• Monthly Lunch and Learns 

• Fitness & Wellness reimbursement

• An active social committee 

• Organized Volunteer Events

• Game room, including a flight simulator!

• Lunch hour sporting activities (hockey, soccer, volleyball etc.) with a shower on site

• Active Inclusion & Diversity Committee

• And much more!

Not to mention, the aviation industry’s ongoing digital transformation means we must continually innovate and rise to the many challenges faced by our geographically diverse customers. We are always looking for creative ways to improve our processes and technologies to be a leader in the highly competitive aviation market.

Selection and Hiring Commitment 

We thank all applicants for applying. Only selected applicants will be contacted.

Navblue is committed to creating an environment and a culture where everyone feels like they belong no matter who they are or where they are from. We are committed to providing equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national or ethnic origin, religion, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, record of offences, and basis of disability or any protected class. Accommodations will be available on request for candidates throughout the entire recruitment and selection process.

At NAVBLUE, we recognize that aviation’s innovation must be matched by environmental responsibility. As a digital leader, we provide immediate, actionable solutions to optimize airline operations and drive decarbonization today. Sustainability is not just a goal, but a prerequisite for our growth; it is central to our 2030 strategy to become the industry reference for integrity and stewardship. By joining us, you will play a direct role in this transformation, ensuring the future of air transport is as responsible as it is innovative.

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

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Airbus is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

Airbus is, and always has been, committed to equal opportunities for all. As such, we will never ask for any type of monetary exchange in the frame of a recruitment process. Any impersonation of Airbus to do so should be reported to [email protected].

At Airbus, we support you to work, connect and collaborate more easily and flexibly. Wherever possible, we foster flexible working arrangements to stimulate innovative thinking.