Your opportunity
Reporting directly to the Infrastructure Marketing and Promotions Manager, the Promotions Specialist (PS) is responsible for strategic plan implementation and coordination of strategic national and regional tradeshows, conferences, and events; sponsorships; advertising; and photography. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible. The ideal candidate thrives in a fast-paced environment, can manage multiple concurrent initiatives, and enjoys working with different personality styles and management levels, both in person and across geographies.
Your Key Responsibilities
Tradeshows/Conferences/Events
• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
• Aligns messaging and graphics are developed in alignment with Company standards, specifically Stantec's brand guidelines
• Serves as a contact for tradeshow/event-related inquiries for the Infrastructure business
• Provides guidance on process and available tradeshow/event support services
• Works with internal stakeholders to implement annual strategic tradeshow/event plan
• In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec’s brand awareness
• In partnership with marketing, public relations, and digital team members, identify and develop communications strategy and plan in support of Stantec’s brand awareness
• Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
• Coordinates/purchases promotional merchandise as appropriate, including client giveaways
• Understands related costs/timelines for materials development and purchase and, shipping to assist in budgeting
• Updates and maintains promotional database of tradeshows, conferences, and events is updated (including post conference debrief forms) to influence future participation
Sponsorships
• Supports sponsorship-related inquiries and deliverables for the Infrastructure business
• Provides guidance on process and available sponsorship support services
• Supports implementation of annual strategic sponsorship plan
• In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec’s brand awareness
• Assists in tracking sponsorships, including post sponsorship debrief forms to influence future participation
Advertising
• Supports advertising-related inquiries and deliverables for the Infrastructure business
• Provides guidance on process and available advertising support services
• Supports implementation of annual strategic advertising plan
• In partnership with a visual communication designer, develops copy and identifies imagery for all Infrastructure business advertisements
• Assists in tracking advertisements, including recommendations on future participation
Regional Photography
• Supports photography-related inquiries and deliverables for the Infrastructure business
• Provides guidance on process, photography guidelines, and Stantec-approved marketing photographers
• Supports implementation of annual strategic photography plan for people and projects
• Researches and identifies local outsourced photographers and establishes a Stantec-approved agreement for services
• In partnership with a local contact, provides coordination and execution of project photography including client permissions, shot list, schedule, and cost
• Uploads/batches all photos into the image library in a timely manner
• Performs quality reviews to ensure that all photography is done in accordance with Stantec's brand and photography guidelines
• Assists in tracking photography, including recommendations on future people and projects
Capabilities and Credentials
• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Ability to work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Ability to work effectively within a group as well as independently motivated
• Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
• Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.
• Committed to continuous education through workshops, seminars, and conferences
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines
* This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Education and Experience:
• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 1-5 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field.
At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.
About the Team
