SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.
What you’ll do:
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Supporting the team leader, establishing a strong value proposition, and developing content for our platform with a clear, accurate, compelling message tailored to each of our customer verticals to inform and enable digital marketing and sales opportunity conversions.
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Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our global marketing organization in the planning and execution of ‘product-version’ and ‘new-product’ launch GTM campaigns.
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Building on research carried out by the Sales Engineering team, develop competitive analysis and content that communicates our key USPs, designed to inform and enable demand generation and sales opportunity conversions.
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Supporting the Product Marketing team leader, become well versed in the type of conversations our Sales teams currently have with customers in different verticals, who they are talking to at every stage of a deal, and the customers’ use cases for our solutions
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Collaborate closely with the Product Marketing team leader, support discussions with Product Managers to illuminate the ‘so what’ of new and updated products and features to different audiences like customers, sales, partners, and internal stakeholders. This may include hosting regular online and in-person webinars and information sessions.
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Work with our global marketing organization to develop upsell value proposition content.
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Work with the Global Channel Marketing team to support content for our reseller and OEM partner enablement teams to support our partners' commercialization and adoption success.
What you’ll bring:
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1-3 years of experience in the high-tech sector, with exposure to Product Marketing related work. B2B experience preferred.
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Confidence,and interest in technology is required.
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Strong time and project management skills with proven ability to handle multiple competing priorities with ease.
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Demonstrated experience in both updating existing content and managing projects from concept to execution.
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Experience executing projects across a cross-functional marketing team (graphic design, video, communication, product marketing, field marketing, website and more).
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Experience with the creation of varied content (blogs, infographics, video scripts, sales presentations etc.)
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Proven writing and editing skills with an eye for detail. A portfolio of published writing is a bonus (blogs, media articles, research reports etc.)
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Outstanding communication and cross-group collaboration skills
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Open to working across multiple time zones and cultures.
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If you want to bring your ideas to life, apply at SOTI today.We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected].
Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.
SOTI Mississauga, Ontario, CAN Office
Suite 1100,, Mississauga, ON , Canada, L5R 3G5,
