The Product Marketing Manager will develop go-to-market strategies, positioning, and messaging for accounting software, focusing on competitive intelligence and sales enablement, while leveraging prior accounting experience to drive product adoption.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As a Product Marketing Manager at Caseware, you will lead go-to-market strategies and execution for software that powers modern audit and financial reporting teams. From core engagement workflows to intelligent automation, you’ll help bring solutions to market that address the real pressures auditors face every day.
Leveraging your experience in audit or public accounting, you will translate practitioner realities into clear positioning, credible messaging and commercially focused launch plans. This role offers the opportunity to apply your firm experience beyond client engagements and influence how accounting professionals evaluate and adopt technology. Your focus will be execution rigor, commercial impact and strong product adoption across global markets
❗This is an existing vacancy
❗This is a full-time, permanent position.
📍 Location:
This position is available to all applicants residing and eligible to work in Canada. Flexibility to work hybrid (if residing in Toronto) or remote if outside of GTA.
What you will be doing:
- Positioning and Messaging:
- Define and evolve value propositions grounded in real accounting firm workflows
- Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
- Maintain consistent product narratives across web, sales and campaign channels
- Sales Enablement:
- Develop high impact enablement assets including info sheets, pitch decks and battlecards
- Maintain Mindtickle and deliver training content
- Market Insight and Competitive Awareness:
- Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
- Incorporate competitive and market signals into messaging refinements and GTM recommendations
- Market Presence and Peer Validation:
- Own Caseware’s presence on G2 and relevant peer review platforms
- Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales
What you will bring:
- Strong desire to transition from audit or accounting practice into a commercial, product focused role
- Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
- Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
- Strong interest in technology and its role in modernizing accounting firm operations
- Willingness to experiment with AI tools to improve research, content development and workflow efficiency
- 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
- 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required).
In Your First 90 Days:
- Demonstrate fluency in at least one assigned product line through an internal demo
- Conduct targeted competitive and messaging review and identify immediate positioning gaps
- Deliver a positioning brief and initial GTM asset bundle for an assigned product or feature
- Support execution of a product or feature launch including core sales enablement materials
- Participate in sales calls and customer conversations to validate messaging and capture objection trends
- Assess current G2 and peer review presence and recommend a structured plan to strengthen ratings and review volume
Metrics of Success:
- On-time GTM asset delivery and campaign performance
- Engagement with enablement tools and sales team adoption
- Growth in awareness and retention/migration metrics
- Contribution to win/loss insights and competitive intel
Salary Range:
The annual base salary for this position is between $113,000 CAD and $125,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Top Skills
B2B
SaaS
Caseware Toronto, Ontario, CAN Office
351 King St East, Suite 1100, Toronto, ON, Canada, M5V 1J6
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