At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
Reporting to the Senior Director of Go-To-Market, the Product Marketing Manager is responsible for shaping the brand identity and ensuring the success of launching new games and operating live game marketing. This role involves planning consumer-focused marketing strategies & programs, collaborating with cross-functional teams for detailed planning, ensuring execution with a project manager mindset, managing partner relationships, and staying updated on market trends. The Product Marketing Manager plays a vital role in promoting the success of the company's games.
As a Product Marketing Manager, you will be responsible for:
- Strategic Planning
- Contribute to driving marketing initiatives aligned with business goals for new and live titles.
- Develop marketing campaign strategies based on game content plans and consumer insights to support new and live titles’ success.
- Collaborate with cross-functional teams to develop detailed strategies/programs for key marketing initiatives.
- Work with Consumer Insights and Product Development to understand product appeal for various audience segments.
- Marketing Strategy Execution
- Execute marketing programs to drive organic traffic that fall into branding activity area - i.e, PR, partnerships
- Build a campaign calendar & encompassing all activities and ensure consistent execution across all channels with cross-functional teams and external vendors
- Build product focused presentations to evangelize key features and roadmaps.
- Contribute to brand strategy development, including vision, promise, and messaging.
- Work with ASO manager to build a platform asset strategy that is highly integrated into game content roadmap
- Work with the Growth team to ensure creative strategy is aligned with key game initiatives for target audience
- Stay updated on competition and market trends to inform marketing strategies
- Relationship Management
- Build relationships with Game Development, and Licensing partners.
- Oversee partner and vendor relationships for marketing initiatives.
- Partner with Business Development to represent brands with 1st party partne
- Budget Management
- Assist in managing annual marketing budgets.
To be successful in this role, your background includes:
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- 5+ years of experience in brand marketing, preferably in the gaming industry.
- Understanding of consumer insights and their application in marketing.
- Strong cross-functional collaboration skills.
- Budget management and financial analysis proficiency.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for gaming and gaming culture knowledge.
- Strategic thinker with a track record of achieving results.
Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:
- Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
- DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
- Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
- RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
- PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
- Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
- Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
- Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
- Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
- Cool spaces: Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal’s South Shore, or trying local eats in Downtown Charlottetown - we want our people to feel like their time spent in office is worthwhile!
- Giving back: Our ‘Agents of Change’ initiative is how we support the communities close to our heart, and we have several events and fundraisers every year that Agents of Change organize.
- Hybrid Work: We aim to provide flexible arrangements that suit all work styles. All teams at Kabam are hybrid work environments, with a minimum of 2 days in-office to foster team collaboration and bonding. Full-remote options are also available for certain positions within Kabam.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
