Product Marketing Manager

Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service.

As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex and nuanced customer challenges. Replicant's AI platform allows consumers to engage in natural conversations across voice, messaging and other digital channels to resolve their customer support issues, without the wait, 24/7. We are now leading the way in using Large Language Models (LLMs) to transform customer service- again. 

If you're excited by AI, ChatGPT, LLMs and want to make an impact with other great technologists and strong go-to-market leaders, then look no further. We've grown our team by 3x, increased revenue by 4x, and were named a top enterprise AI company by The Information. We currently serve Fortune 500 customers, run millions of AI calls per month in production, and are increasing our footprint globally.

Replicant is looking for a dynamic Product Marketing Manager to lead our GTM strategy within strategic industries and solutions. In this role, you will collaborate with stakeholders in product, sales, marketing, customer success, and partnerships. Your mission will be to transform our state-of-the-art conversational AI technology into compelling market narratives, equip our sales team with exceptional tools and content, and position Replicant as the leader in conversational AI.

This role will be instrumental in driving the success of our GTM strategy, developing messaging that extends our core positioning for focus industries, use cases, and personas. 

This position will report into the Sr. Director of Product Marketing.

What You'll Do

• Industry and Solution Marketing: Identify key industries and solutions for prioritization. Craft and implement a tailored GTM strategy for these focus areas, including the development of positioning, messaging, and top-of-funnel assets. Equip our sales team with comprehensive materials to master industry-specific and solution-specific dialogues.
• Competitive Intelligence: Lead our competitive intelligence program. Become the authority on Replicant’s competitive environment by conducting thorough market research and overseeing our competitive win/loss analysis program. Synthesize insights into strategic battlecards that aid customer-facing teams in messaging and objection handling.
• Market Research: Lead and refine a market insights program to ensure a robust feedback loop between market demands and our internal product and marketing teams. Create segmentation strategies to help prioritize our product roadmap and innovate on our go-to-market approach
• Channel Execution: Collaborate with marketing and demand gen teams to bring market narratives to life through the right mix of content and channels to drive awareness, consideration and purchase
• Product launches: Work with a cross-functional team across product, sales, customer success, marketing, and delivery to build and launch products - from initial market validation, to positioning & messaging, go-to-market strategy and collateral development

What You'll Bring

• Passion - for our mission, for marketing as a craft, and for your own personal growth.
• Deep empathy for customers, with proven ability to adapt how you communicate to best reach and engage your audience. 
• Robust experience in a sales-led GTM motion.
• Excellent verbal and written communication skills.
• Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions.
• The ability to excel in a dynamic, collaborative environment with a low-ego approach.

For all full-time employees, we offer:

🏠 Remote working environment that respects time zone differences

💸 Highly competitive salaries, equity, and for US Employees, a 401(k) plan

🏥 Top of the line healthcare (medical, vision, and dental)

🏋️ Health and Wellness Perk

🖥️ Equipment Stipend

🌴 Flexible vacation policy

✈️ Amazing team trips & offsites where you can find our CEO baking bread for the team

🌺 Replicants are eligible for a 5-week sabbatical after being at the company for 4.5 years

Our Values

Replicant has three core values. It is critical that everyone who joins the team feels excited and moved by these values as every new team member makes an impact on our culture.

Blade Runners: We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team.

Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do.

Självdistans (Self-Distance): Självdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own.

Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.