The Product Marketing Manager will support sales through local language materials, organize events, measure marketing ROI, and collaborate with teams to drive therapy understanding, focusing on markets in UK, Germany, and France.
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Product Marketing Manager will play a crucial role in supporting the expansion and drive of sales activities that include all peer‐to‐peer events and the corresponding agendas, feedback and developing local language promotional materials that ensure the success of these events. They will create and design promotional materials for the business and measure the impact of such activities on the business working with sales leadership. This position will collaborate with Upstream Marketing, Professional Education, Capital Sales, Sales Operations, Sales Training, Customer Service functions and increasingly support events and trade show strategy, execution and KPIs. This is an excellent opportunity for someone who wants to help transform patient care from the ground up as part of a small energetic team in a dynamic company. The position requires critical and big picture thinking, the ability to take initiatives and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse team. The ideal candidate will have the ability to think creatively, manage multiple projects and can work at a fast pace.
Core Responsibilities
- Organize and communicate peer-to-peer engagements in partnership with Capital Sales & Clinical to drive improved therapy understanding
- Drive regional, local engagement meetings & activities, prioritizing UK, Germany & France
- Develop local language materials and campaigns in both digital and print media
- Organize (in partnership with the US & International Marketing Manager) EMEA & National Exhibitions
- Develop local language exhibition materials, booth designs and events to increase local impact
- Measure & report monthly on ROI of marketing strategy and tactics
- Build and maintain relationships with customers, Key Opinion Leaders (KOLs), hospitals, and practices to understand gaps and build programs that drive growth with marketing team and training team
- Interface closely with the Capital Sales and field team to implement Programs for growth in priority target markets regions, prioritizing UK & Germany, France
- Support distributor and secondary market activities where required
- Partner with the Global Downstream Marketing to develop and deliver patient and clinical campaigns across multiple platforms and languages
- Partner with the Global Downstream Marketing team to Build downstream activities roadmap across multiple markets to drive messaging and awareness
- Measure and report on competitive activities across multiple markets
- Identify new business opportunities through expansion of existing products into new geographies or market segments, or enhancements of existing products to maximize opportunities.
- Support Global upstream team in the development and execution of new product launches to include forecasting, launch plans and sales support materials.
- Partner with the global Sales and Marketing organization to effectively communicate appropriate product, market, clinical, and competitive information to maximize sales results.
- Conduct product presentations for physicians, internal team and medical staff in the clinical environment or during sales training events.
- Develop strong product and market knowledge of BPH technologies to represent the product category with internal and external customers
- Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
- Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies
Qualifications
- BA/BS degree required
- Minimum 5 years of experience in product marketing with medical device or healthcare experience preferred
- Proven success supporting successful marketing strategies at the downstream level
- Proven success working cross-functionally
- Excellent communication and presentation skills with the ability to interface successfully both with internal and external customers at every level
- Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
- Demonstrated ability to build strong working relationships with customers and internal employees
- Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently
- Ability and enthusiasm to work at a fast pace and manage multiple projects
- Ability to travel up to 80% of the time
- Fluent in English required
- Based in UK is preferred
- Computer skills: Microsoft Word, Excel, PowerPoint,
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
BENEFITS OF WORKING AT PROCEPT!
PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.
PAY RANGE TRANSPARENCY
Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.
WORK ENVIRONMENT
We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
PROCEPT BioRobotics – Applicant Privacy Notice
When you submit an application on this site, PROCEPT BioRobotics collects the personal information you provide. This may include your name, email address, phone number, résumé or CV, LinkedIn profile, and any optional demographic information you choose to share, such as gender or ethnicity. We use this information to review your application and assess your suitability for the role.
To learn more about how we handle personal information, including your rights under applicable privacy regulations, please read our full Privacy Notice at: [Privacy Policy].
Top Skills
Excel
Microsoft Word
PowerPoint
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