Product Marketing Lead, Growth

Join us as we scale our business in NA/EMEA by building on our tremendous success around the world. The massive database market is going to double over the next few years (the IDC estimates it to be $119B+ by 2025) and PingCAP is a global player positioned as a major disruptor with TiDB Database and Database as a Service offering. TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deployed and expanded their TiDB footprint on mission-critical applications. Our strong open-source community roots (32,000 stars on GitHub), innovative products and inclusive culture draw passionate and dedicated people to our company. Learn more about PingCAP careers and join our team to be at the forefront of innovation and growth.

We are seeking a strategic Product Marketing Lead focused on driving Product-Led Growth (PLG) for TiDB Serverless and other TiDB suite of products. In this role, you will be instrumental in expanding our market presence and increasing user adoption through innovative growth marketing strategies. You will work cross-functionally with R&D, Marketing, and Growth teams to create and execute campaigns that drive website traffic, engage users, and convert prospects into loyal customers.

Responsibilities

• Product-Led Growth (PLG) Strategy: Develop and implement PLG strategies to accelerate user signups, adoption and retention of TiDB Serverless and TiDB Cloud, focusing on self-serve and scalable growth mechanisms.
• Website Traffic & Conversion Optimization: Drive initiatives to increase website traffic, optimize user journeys, and improve conversion rates through targeted content, SEO, and performance marketing efforts.
• Content Development for Growth: Create and oversee the production of high-impact content such as blog posts, product tutorials, and technical guides that drive organic traffic and educate potential users on the value of TiDB’s offerings.
• Data-Driven Campaigns: Design, execute, and optimize growth marketing campaigns using data-driven insights to maximize reach, engagement, and conversion across multiple channels, including web, email, and social media.
• Customer Onboarding & Lifecycle Marketing: Develop and implement onboarding and lifecycle marketing programs that nurture users through their journey, ensuring a seamless and value-driven experience.
• Cross-Functional Collaboration: Collaborate with product, marketing, and analytics teams to align marketing efforts with product development and growth objectives, ensuring a cohesive and impactful go-to-market strategy.

Required/Minimum Qualifications

• Bachelor’s Degree in Marketing, Computer Science, Business, or a related field AND 5+ years of experience in product marketing, growth marketing, or a similar role.
• OR Master’s Degree in Marketing, Computer Science, Business, or a related field AND 3+ years of experience in product marketing, growth marketing, or a similar role.
• OR equivalent experience.

Additional or Preferred Qualifications

• Proven experience in driving Product-Led Growth (PLG) for SaaS or cloud-based products.
• Expertise in digital marketing, SEO, and content marketing, with a track record of increasing website traffic and conversions.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent storytelling abilities to craft compelling messages that resonate with technical and non-technical audiences alike.
• Experience working in a fast-paced, cross-functional environment with a focus on collaboration and innovation.

We encourage people from underrepresented groups to apply. Come advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. PingCAP also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at PingCAP.