Product Marketing Director, Fundraising Strategy (UAFP)

What You Will Do

• Lead end-to-end fundraising campaign strategy. Drive the full lifecycle of fundraising campaigns—from narrative development and value proposition design to donor segmentation, channel strategy, and execution—ensuring alignment with movement strategies. 
• Build and scale a durable, multi-channel fundraising pipeline. Develop and optimize a diversified funding pipeline across high-net-worth individuals, foundations, and corporate partners; apply demand generation and segmentation strategies to drive qualified engagement and maximize conversion.  
• Translate movement strategy into compelling cases for support. Craft clear, inspiring fundraising narratives that connect donor investment to large-scale cultural impact—linking storytelling, partnerships, and participation to measurable outcomes (reach, engagement, contribution). 
• Drive cross-sector partnership fundraising strategies. Collaborate with corporate partners, cultural institutions, and nonprofit organizations to align funding with activation—securing both financial investment and participation in the broader movement ecosystem.  
• Enable fundraising across a complex, integrated ecosystem. Partner with marketing, product, partnerships, and frontline fundraising teams to ensure consistent messaging, effective enablement tools, and seamless execution across campaigns, platforms, and activations. 
• Leverage data and insights to optimize performance. Design and implement performance frameworks and dashboards to track pipeline health, campaign effectiveness, and ROI; continuously refine strategies based on data and experimentation. 
• Partner with senior leadership on strategic growth. Support long-term planning, resource allocation, and investment prioritization to scale fundraising efforts in alignment with ambitious national goals.  

What You Will Bring

• Experience working with C-suite and other executives; client facing experience preferred. 
• Strategic thinking; ability to see the big picture and tie together moving constituent parts. Ability to operate across interconnected efforts—including campaigns, partnerships, and digital platforms—while maintaining clarity on priorities and outcomes. 
• 10+ years of career experience, with experience leading high-value fundraising campaigns, large-scale product marketing initiatives, or complex go-to-market strategies, with a track record of driving significant revenue growth preferred.  
• Ability to translate complex strategies into compelling, people-centered cases for support that inspire action and align diverse stakeholders around a shared vision. 
• Proven ability to build and manage sophisticated pipelines using segmentation, targeting, and donor engagement strategies to accelerate acquisition and conversion. 
• Demonstrated success working with foundations, high-net-worth donors, and/or corporate leaders to structure partnerships that combine funding with strategic activation preferred. 
• Familiarity with media, storytelling, or cultural campaigns and how large-scale campaigns or activations can drive engagement and behavior change. (preferred)
• Entrepreneurial mindset with experience building and scaling new initiatives in fast-paced environments, with a bias toward action, experimentation, and continuous improvement. 
• Ability to align cross-functional teams and stakeholders around shared goals, ensuring coordinated execution across a matrixed organization. 
• Strong analytical orientation with experience using metrics to guide strategy, measure success, and optimize performance. 
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.