Product Manager, Tires and Wheels

What you’ll do

Reporting to the AVP, Tires & Automotive Outdoor Adventure, the Product Manager, Tires and Wheels is accountable for the strategy, performance, and evolution of the national Tires and Wheels business.  Working closely with the Category Business Managers (CBM) for Tires and Wheels, this role leads the SKU assortment, pricing, lifecycle strategy, and store stocking recommendations across owned and national brands, ensuring Canadian Tire delivers the right products, in the right place, at the right price. 

The Product Manager also leads the Road Rated, tire performance testing program, to provide our customers with objective performance data to help them select the tire that meets their driving needs and ensuring that our owned brand tires deliver performance value as compared to the national brands.  The Product Manager provides direction to the CBMs and supports CTR retail stores and cross-functional teams through business analytics and reports.  

• Own and evolve the Tires and Wheels product strategy

• Own the end‑to‑end strategy for the Tires and Wheels category, translating customer needs, market trends, and competitive dynamics into a clear assortment and pricing direction. Continuously evaluate category performance, customer behavior, and external market signals to refine strategic priorities. Ensure the strategy balances customer relevance, differentiation, and financial objectives, including sales growth, margin, inventory productivity, and long‑term category health.

• Provide leadership and direction to the Category Management team

• Provide day‑to‑day leadership, coaching, and strategic direction to the Category Management team to ensure focus on the highest‑impact initiatives. Set clear priorities, objectives, and expectations, enabling the team to deliver timely, accurate, and actionable insights. Foster a high‑performance culture that emphasizes analytical rigor, customer‑centric thinking, and strong cross‑functional collaboration with Merchandising, Pricing, Supply Chain, Marketing, and Finance.

• Lead assortment and pricing through Line Reviews

• Lead structured Line Reviews to assess and optimize SKU‑level assortment and pricing decisions across Tires and Wheels. Establish clear strategic guardrails—such as price ladders, good/better/best architecture, and role of Owned vs. National Brands—to guide decisions. Make data‑driven assortment changes that improve productivity, profitability, and customer relevance while managing complexity, vendor mix, and lifecycle transitions (new item introduction, rationalization, and exits).

• Develop and govern pricing strategy for Tires and Wheels

• Define, implement, and govern a comprehensive pricing strategy that aligns with brand positioning and financial goals. Leverage market price intelligence, competitive benchmarking, elasticity insights, and cost inputs to balance price competitiveness and margin performance. Partner with Pricing, Finance, and Merchandising to ensure pricing decisions are consistent, scalable, and responsive to market changes, promotional cadence, and customer expectations.

• Set the vision and roadmap for the Road Rated tire testing program

• Establish the long‑term vision, objectives, and roadmap for the Road Rated tire testing program, ensuring it delivers meaningful differentiation and credible performance insights. Align testing outputs to support assortment decisions, Owned Brand development, and clear customer communication. Ensure results are integrated into product selection, marketing content, and in‑store/digital storytelling to build trust, transparency, and confidence in the category offering.

• Drive continuous improvement across processes, tools, reports, and ways of working

• Continuously assess and improve category management processes, tools, and reporting to increase efficiency, accuracy, and decision quality. Identify opportunities to simplify workflows, standardize best practices, and enhance analytical capabilities. Champion improvements that reduce manual effort, improve insight timeliness, and enable the team and stakeholders to focus on higher‑value, strategic work.

What you bring

• A strong track record of delivering results through product, assortment, or category leadership.

• Proven people leadership skills with experience coaching and developing high‑performing teams.

• Strategic and analytical mindset with the ability to translate data into action.

• Ability to influence cross‑functional stakeholders and vendor partners.

• Strong problem‑solving capabilities and comfort operating in ambiguity.

• Post‑secondary education or equivalent work experience.

• Experience with analytics, modeling, and data visualization tools.

• Working knowledge of the automotive industry, specifically Tires and Wheels, is an asset.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $79,000.00 - 131,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

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This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.