Product Manager (Lylli Studio)

Lylli, part of Spin Master, is building the world’s first storytelling platform — reinventing how children experience stories in a digital world. By merging cutting-edge technology with captivating narratives, Lylli transforms reading into an immersive, joyful experience that fosters cognitive growth and inspires a lifelong love of books. In partnership with leading publishers, authors, and creators, Lylli unlocks unlimited access to thousands of titles — from timeless classics like Alfie Atkins and Peter-No-Tail to global sensations like Paw Patrol.

What will you work on?

At Lylli, we’re building the future of how children’s books are created. Through our studio platform, we enable creators (internal or external) to produce high-quality children’s stories using technology-assisted workflows - and as Product Manager, you’ll own the vision, roadmap, and experience of this platform.

You’ll shape a new generation of digital-first children’s books, empowering storytellers to create faster, at greater scale, without compromising on quality. Your work directly impacts how creators, partners, and internal teams collaborate to deliver magical stories to kids and parents. Pretty neat, no?

Also, this is a high-impact role spanning discovery, strategy, and execution. You’ll define the platform’s value proposition, drive ambitious roadmaps, and continuously improve the end-to-end creation journey.

So - If you’re excited about building products that unlock creativity and redefine storytelling with technology, we’d love to meet you!

How will you create impact?

Your mission is to build the world’s best creation platform for kids’ books – combining intuitive tools, scalable workflows and data-driven iteration.

• Product Ownership
  • Own the studio platform roadmap and feature prioritization
  • Design creator UX, onboarding and workflow systems
  • Translate product strategy into development sprints
• Creator tools & Workflows
  • Build tools that enable and support creators to write, edit, illustrate and publish books
  • Optimize AI-assisted creation workflows for quality and speed
  • Continuously iterate UX for ease-of-use and scale
• Quality Collaboration
  • Partner with the Head of Editorial & Creation to ensure tooling supports narrative standards
  • Implement guardrails that guide creators toward high-quality output
• Data & Analytics
  • Define metrics for creator success and story quality signals
  • Use data to optimize tools, workflows and feature adoption
  • Run experiments across content creation journeys
• Team Collaboration
  • Work with design, engineering and content teams to ship new features
  • Sync with App Product Lead to align studio output with reader needs

What are your skills and experience?

• Background as a Product Lead or Product Manager in relevant area, preferably with experience in creator platforms, marketplaces, UGC tools or AI products
• Experience building products in experimental, fast-moving environments
• A data-driven and highly collaborative approach
• Degree in a business, education, technical or related field
• Experience in people management

#LI-Hybrid

#LI-HM1
The anticipated pay range for candidates who will work in Toronto is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.