PRO Consumer Recruitment Marketing Specialist

PRO Consumer Recruitment Marketing Specialist

Guelph, CN

Hybrid (on-site 3 days a week)

The PRO Consumer Recruitment Marketing Specialist is responsible for designing, building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning, execution & innovation on the brand’s premier Breeder & Shelter consumer recommendation programs.

The ideal candidate brings proven experience in marketing operations, cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing, direct-to-consumer, digital technology & supply chain teams to execute & elevate program performance.

What are we looking for?

• Bachelor’s degree in business, marketing or related field
• 3+ years’ experience, with a developed understanding of marketing operations, data/analytics & program management
• Familiarity with customer relationship management & performance analytics software (PowerBI, Salesforce, Google)
• Stakeholder management
• Strength in translating performance data into insights and into in-market action
• Creative thinker & problem solver with a passion for brand strategy
• Executional excellence, showcasing attention to detail & ability to deliver on-time, in-full, to the highest-quality possible
• Strong communication & presentation skills (oral & written)
• Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
• Ability to balance multiple priorities, redirecting focus behind what matters most

Nice to have

• Marketing agency, consumer brand or pet industry experience a plus
• Experience with design thinking & agile process (test/learn/scale) a plus

What would be your key responsibilities?

• Design & deliver consumer recommendation programs, spanning physical (sample kits) & digital mediums (web, email, direct-to-consumer)
• Lead annual plan inputs (strategic, tactical & growth) for program portfolio
• Build strategy & execution plans for consumer sampling initiatives, including design of recruitment packaging, communication materials & value propositions
• Own marketing operations for recommendation kits, inclusive of cross-functional demand planning, supply/co-pack forecasting, budget management & innovation projects
• Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
• Responsible for performance measurement (data tracking & insight) as well as optimization activities
• Manage creative development processes (brief, review, production) for all touchpoints
• Develop a deep understanding of our customers’ motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders, Shelters & pet owners)
• Design & activate new test/learn/scale initiatives within program portfolio
• Be the subject matter expert for consumer recommendation, operating as the key point-of-contact & program lead with field sales, customer marketing & senior leadership (as needed)
• Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.