Principal Content Designer, OS Messaging

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We are looking for a Principal Content Designer to join our OS Messaging team.
The Operating System (OS) team at Cash App takes a horizontal view of the Cash App. They raise the ceiling of Cash App by defining and governing the overarching product experience, ensuring our customers experience a high quality, intuitive app. They do this through the definition of next generation experiences and governance of CashOS. This team is part innovators, part systems thinkers. OS is an exciting environment at the center of Cash app's future and we are seeking an imaginative and driven content designer to join our growing team.
This content designer will ensure that the magic of the Cash App brand is felt through the conversation we have with our customers. They will evolve and govern our Cash App voice, craft messaging guidelines, design the componentry for our messages, and educate other teams at Cash App on best practices. They will push the boundaries of our verbal identity, exploring what we can achieve and help us create one of the most resonant products in the world.
You Will

• Ensure a seamless conversation with the customer across all customer experience touchpoints.
• Think in multiple time horizons. You are able to pursue creative, bold ideas that challenge the status quo others have set, and also execute on quick-turn iterative changes to content.
• Partner with Marketing and other Product teams to ensure the messaging system aligns with their goals and platform-specific nuances.
• Concept, design, write content across all stages of the customer journey, pressure testing our messaging and voice. Always feeding learnings back into the evolution of Cash App's verbal identity.
• Use insights and metrics to drive forward decisions with strong instincts on when to follow your intuition and take calculated risks.

You Have

• 8+ years experience in content strategy, UX writing, content design (or whatever you happen to call it)
• Extensive experience working on zero to one projects and iterating on well-established, core experiences
• Strong UX capabilities and writing competency, including information architecture, systems-design, content research, content management, and surface writing
• Exceptional communication and storytelling skills, as well as the ability to align teams and stakeholders around a shared vision.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$207,900 - $311,900 USD
Zone B:
$207,900 - $311,900 USD
Zone C:
$207,900 - $311,900 USD
Zone D:
$207,900 - $311,900 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.