PR Account Executive

Company Description

Transformation is our DNA and we live and breathe it at MSL. As part of the fast evolving PR discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work! 

MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year for 2019!

MSL is known as a consumer powerhouse, specializing in delivering multichannel, creative campaigns for some of the world’s most iconic brands. All our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights. 

MSL are trailblazers in influencer marketing, having created some of this country’s most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we’ve pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG and healthcare brands. 

As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi and Zenith.

We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space on a growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a variety of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work.

MSL Canada has offices in Toronto and Montreal and is proud to be a part of MSLGROUP, Publicis Groupe’s global strategic communications and engagement network. 

Job Description

As an Account Executive, you will be working as part of an account team that develops and delivers strategic, creative programs for some Canada’s top brands. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

We’re looking for a self-motivated team player with very strong creative thinking and organizational abilities.

Some of the amazing work you’ll do:

• Provide exceptional results for our clients in public relations, influencer marketing, events, media relations and social media communications
• Help develop award-winning, insightful and creative ideas to drive results and brand influence for our clients
• Craft and deliver targeted messages: write, edit and proofread a full range of materials, such as press releases, fact sheets, pitch letters, blog posts, client emails/reports, status grids, activity reports, etc.
• Be relentless in the pursuit of program effectiveness: manage day-to-day program activities, overall program implementation, monitoring and evaluation
• Demonstrate creative thinking and research capabilities to support the development of innovative campaigns
• Manage multiple facets of client programs including research and insights, strategy development, campaign execution, paid digital and social advertising, analytics and reporting
• Execute influencer marketing programs from start to finish including sourcing influencers, handling contracting/negotiatings, developing briefing materials and managing the concept/content review process in collaboration with our clients
• Draft, edit and provide highly engaging content to all media materials including editorial pieces, media advisories, press releases, fact sheets and briefing documents. Strong writing skills are required.
• Demonstrate abilities as a creative thinker and encourage others to think outside the box
• Build strong relationships with media contacts (written and verbal outreach) and influencers/agents while effectively managing media lists
• Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media
• Opportunities to participate in client presentations and support new business pitches

Qualifications

• 2-3 years of experience in public relations with consumer and beauty experience being an asset
• Extensive experience in media relations, social media, event management and influencer relations
• A passion for working with exciting international brands
• Strong research skills
• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• Excellent communication skills, dynamic, team player, excellent time management and organizational skills
• Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment
• Experience with social media platforms such as Instagram, TikTok, etc. is needed
• Willing to learn and grow in your career
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
• Detail oriented and a strong multi-tasker with an eye for detail, who always checks and double checks work for accuracy
• Constantly on the cusp of the latest consumer interests, social trends, etc.
• Thrives in a fast-paced work environment and can accommodate quick turnarounds when required
• Experience using Microsoft Office applications (i.e. Excel, Word, etc.) and collaborative team communication/project management applications (i.e. Microsoft Teams, Asana)

Additional Information

What we're offering

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration
• Work with top talent at an award-winning agency on a serious growth trajectory
• A focused commitment to career development and personal success – let us help you
• Highly competitive compensation and benefits package including substantial time off policies (like really. It’s a big deal)
• Oh, and did we mention the perks?! Work from home days; parental leave top-up program; regular social events; teams and clubs; wellness benefits; snacks and drinks, just to name a few #workperks
• All staff meetings so you’re always in the know

Thank you very much for your interest in working at MSL Canada. We look forward to meeting you!

MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.