The PPC Programmatic Specialist manages automated ad campaigns across channels, optimizing for ROI using data analysis and reporting, particularly for B2B clients.
The PPC Programmatic Specialist is a digital marketing professional who manages automated, data-driven ad campaigns across various channels, including search engines, by leveraging technology and data analysis to achieve maximum ROI in an agency environment. This role blends traditional PPC expertise with the technological skills required for programmatic advertising platforms.
This remote freelance opportunity is open to applicants across North America.
Experience
- Proven experience running Account-Based Marketing (ABM) campaigns using programmatic platforms such as, but not limited to, RollWorks. Ideally this experience includes ABM for B2B clients.
- Hands-on knowledge of programmatic audience segmentation, targeting, and account lists (e.g., building dynamic account lists, intent-based targeting, CRM syncs).
- Ability to set up, optimize, and report on display, retargeting, and nurture campaigns within Programmatic platforms.
- Understanding of account-level reporting and funnel impact metrics (impressions, reach, engagement, sales qualified leads, etc.).
- (Optional but ideal) RollWorks certification and experience.
Strategic & Analytical Skills
- Capable of translating programmatic performance data into actionable insights and optimization recommendations.
- Comfortable preparing weekly campaign performance summaries for client updates.
- Understanding of B2B demand and lead generation.
Further Requirements
- Minimum 2-3 years’ experience in programmatic ad buying and optimization.
- Strong communication and documentation skills - able to provide clear visibility into actions taken and results.
- Experience working within an agency environment.
Top Skills
Ppc
Programmatic Advertising
Rollworks
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