The Planning Director oversees marketing strategy and execution, collaborating with teams to enhance brand and sales performance across diverse retail sectors. They drive creative processes and provide strategic insights to meet client needs, optimizing marketing efforts through data analysis and consumer understanding.
About Flywheel
Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.
Opportunity
The Planning Director has a strong retail and shopper marketing background, whose knowledge and experience help identify what’s next for our clients to and through the purchase experience. They will have an analytic and curious mind with the interest and ability to work seamlessly across disparate consumer goods and services categories and understand the challenges and journeys for varied retail verticals.
Who You Are:
- 8 plus years of experience in marketing or marketing communications, ideally will be within an established Account Planning function.
- Commerce fundamentals Expert: Experience, command, and interest in how brands and retailers connect with people and culture in today’s world.
- 5 plus years of hands-on experience working with primary, secondary and syndicated data
- Branding fundamentals
- CPG and IAT expert
- Shopper/customer fundamentals
- Strong intuitive skills
- Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR, etc.).
- Ability to inspire creative process and solutions oriented
- Ability to recognize and develop creative ideas
- Excellent professional presentation skills, interpersonal skills, and collaborative
- Organized and detail-oriented - must demonstrate attention to detail and ability to handle multiple projects.
- Team player who takes ownership of tasks and who seeks and accepts other responsibilities
What You Will Do
- Make the creative product better and stronger with thoughtful briefings and thought leadership. Ensure creative delivers against requirements of brand and customer communications.
- Collaborate with creative and account leads to deliver work with excellence and identify growth opportunities + collaborate with IAT to strongly represent commerce POV
- Apply proprietary strategic models with leadership support.
- Support the VP Planning’s direction for key client projects and platforms, overseeing and providing focus for multi-functional teams by effectively defining business problems they can collectively solve.
- Work to align retailer segments with brand segments – providing rich dimensions into humans’ hearts, minds, and behaviors.
- Represent the voice of the shopper to all stakeholders to articulate commerce communication priorities.
- Support the creation of and write your own inspirational and well-crafted creative briefs and present strategic story and support materials to both internal audiences of creatives, but also clients and outside partners.
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Flywheel Commerce Network is committed to fair and equitable compensation practices. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
Salary Range
$150,000—$150,000 CAD
Working at Flywheel
The Interview Process:We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
- Competitive paid time off, including annual leave plus paid public holidays
- Great learning and development opportunities
- Benefits that help you live your best life
- Parental leave and benefits
- Volunteering opportunities
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- So you know: The hired candidate will be required to complete a background check
- Learn more about us here: Life at Flywheel
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive WorkforceFlywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [email protected] so that we can support you.
For more information about what data we collect and how we use it, please refer to our Privacy Policy.
We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms.
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