The Performance Media & Analytics Lead will oversee media strategy, analytics governance, and team development, driving data-led decisions to enhance digital performance for RAC.
With more than 1.3 million members, RAC is one of Western Australia’s most trusted and iconic organisations. We exist to be the driving force for a better WA — creating a safer, more sustainable and connected future for our members and communities.
We’re seeking an experienced Performance Media & Analytics Lead to shape, govern and optimise RAC’s performance media and digital analytics capability across the broader RAC Group.
This pivotal role unifies go-to-market strategy, media investment and analytics into a data-driven engine that lifts digital performance, drives commercial impact and creates more connected member experiences.
What you will be doing:
Reporting to the Senior Manager, Media Strategy, Planning and Analytics, you will:
- Lead RAC’s performance media strategy, planning and optimisation across all digital channels, ensuring investment decisions are data-led and aligned to enterprise priorities.
- Establish and embed a unified analytics and measurement framework across Member, Value & Connection, governing tagging, tracking, reporting and data quality.
- Lead, coach and develop a team of performance media specialists and digital analysts, fostering a culture of collaboration, curiosity and continuous improvement.
- Translate complex performance data into clear, actionable insights that influence senior leaders and guide investment decisions.
- Own a single, prioritised roadmap and backlog for performance media and analytics initiatives.
- Design and embed strong governance and operating models that reduce duplication and clarify accountability.
- Act as the central point of contact for performance media and analytics across Brand & Marketing, Digital Experience, Product, Technology and P&C.
- Partner closely with RAC’s media agency and external partners to maximise ROI and capability uplift.
What you will bring:
- Tertiary qualifications in Marketing or a related discipline (postgraduate qualifications desirable).
- Proven experience leading multidisciplinary performance media and analytics teams in a complex organisation or agency environments.
- Strong expertise in digital media performance, measurement frameworks, analytics governance and optimisation.
- Demonstrated success simplifying complex digital ecosystems and establishing fit-for-purpose operating models.
- Exceptional stakeholder engagement skills, with the ability to influence senior leaders through insight and storytelling.
- A member-centric mindset, commercial acumen and a passion for continuous improvement.
- The confidence to navigate ambiguity and bring clarity, focus and momentum.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Be part of a purpose led organisation that gives back to the WA community
- An environment that values ongoing career development
- Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance
- Opportunities for community engagement and corporate volunteering
Apply online – send us your CV showcasing what you can bring to the team.
Applications Close COB Monday 2nd February 2026.
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Top Skills
Analytics
Digital Media
Measurement Frameworks
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