Performance Marketing & Media Manager (Maternity Leave Replacement - 12 month)

We are looking for a Performance Marketing & Media Manager to join our team for a 12-month contract position.

The Performance Marketing & Media Manager will be responsible for paid media planning, buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Plusgrade’s primary products.

In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video/CTV, and social platforms. The objective is to drive revenue growth, plus awareness and traffic, across all Plusgrade Partner portfolios under your management.

Reporting to the Senior Manager, Performance Marketing, the person will be responsible for:

• Preparing campaign media plans, leveraging experience across Partners for optimal channel selection, targeting strategy and overall effectiveness in achieving KPIs.

• Media Buying: Hands-on media campaign setup across multiple digital paid media channels (including paid social, programmatic display, and CTV/video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. 

• Using first and third-party data and segmentation to reach desired target audiences.

• Working closely with external marketing agencies (SEM and Affiliate channels) to share, support, and grow performance for your Partners.

• Frequent monitoring and optimization, and post-campaign analysis of campaign media performance to maximize campaign revenue and improve budget efficiency.

• Ongoing responsibility for identifying growth opportunities across new/existing media channels and targeting tactics for Partners in your portfolio.

• Financial Management: Maintain oversight of day-to-day, monthly, and annual campaign budgets, including forecasting and financial management across multiple media channels.

• Work collaboratively with partner account teams and creative services to ensure media executions align with campaign objectives, Partner needs, and business goals.

• Prepare and deliver presentations to internal teams and external partners, communicating performance insights and pitching new media opportunities.

• 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement and testing.

• Candidates should have experience with a selection of programmatic display and paid social media platforms, and have the ability to apply skills and experience to new platforms as needed. Preferred platform experience includes Facebook/Instagram, Google Ads/DV360, The Trade Desk. Some experience with affiliate marketing, paid search, and influencer management is a bonus.

• Experience working with mid-size clients and as a part of media teams in growth mode. 

• Experience leveraging first and third-party data sets to effectively target media audiences, combined with broader media targeting approaches.

• A demonstrated ability to develop, track and consistently improve key performance metrics, including Return on Ad Spend and Awareness/Engagement, with a strong focus on conversion metrics to drive increased campaign performance and effectiveness. 

• Experience with AI-powered capabilities native to media platforms is preferred.

• Experience working with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.

• Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

• Bachelor's degree in marketing or related field.